MBA Aspirant

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Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Marketing isn’t everyone’s cup of tea. However, if you are someone who’s acquired a taste for brands, marketing, and sales, then this video is certainly for you! In this video, we spoke to Dr. Y. L. R. Moorthi, a faculty member of IIM Bangalore who has worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. Dr. Moorthi brings his rich experience to the classroom at IIM Bangalore. In this video, he answers the top 10 most asked marketing questions.

Team InsideIIM
IIMs A,B,C Are India's Top B-Schools | SPJIMR Ranked Below IITs And New IIMs - NIRF MBA Rankings 2020

IIMs A,B,C Are India's Top B-Schools | SPJIMR Ranked Below IITs And New IIMs - NIRF MBA Rankings 2020

The MHRD has released the NIRF MBA rankings for 2020! Much like previous years, the holy trinity of IIMs - Ahmedabad, Bangalore, and Calcutta - have been ranked as India's top-3 business schools, as was expected. However, the NIRF rankings for 2020 also have many odd features - SPJIMR has been ranked below the IITs and new IIMs, IIFT appears to be in the same league as TAPMI, GLIM and ICFAI. Across other parameters like Perception, IIM Trichy has been ranked above XLRI and IIM Indore, while MDI Gurgaon has been ranked below b-schools like PSG, LIBA, and Anna University. These are major highlights from the NIRF MBA rankings for 2020!

Team InsideIIM
Guide To Prepare For CAT 2020 | Pratibha's CAT Prep Strategy

Guide To Prepare For CAT 2020 | Pratibha's CAT Prep Strategy

A year ago, before joining MDI Gurgaon, I was one of the CAT aspirants among lakhs who had the same feeling of uncertainty as anyone else. Straight after engineering, I decided to take a year gap to prepare for CAT 2018 with complete rigour. To put things into perspective, CAT 2018 was my second attempt and I had scored 90.7% OA in CAT 2017.

pratibha goenka
How To Survive The First Three Months In A B-School | Part 1

How To Survive The First Three Months In A B-School | Part 1

As the results season is going on, social media is flooded with a lot of happy posts- Hey! I got admission in my dream b-school. A very big congratulations to all those who made it this year and all the best to the warriors who will give it another try the next year!

Anonymous Writer
How I Made It To IIFT Inspite Of Having A Borderline Percentile!

How I Made It To IIFT Inspite Of Having A Borderline Percentile!

With the IIFT MBA(IB) 2020–22 results declared, I feel this is the right time to present my IIFT interview experience, which was conducted shortly after the IIFT 2019 entrance exam. Before I begin, I would like to state that IIFT has one of the most unique second rounds of selection amongst the top B-schools of India. Once you clear the written exam you have to go through a WAT (written ability test), a GD (Group discussion), and a PI (personal interview), in order to get admitted to this prestigious b-school.

Nitesh singh
A Comprehensive List Of Resources To Build Your Profile

A Comprehensive List Of Resources To Build Your Profile

Whenever it comes about preparing for CAT and B-School interviews, there are myriad things to worry about, isn’t it? One of the biggest things is how to compensate for poor academics! And if you have good academics, then how to stand apart to make sure that you convert your best call! While work experience also plays a big role, having a good profile in other ways gives you a great edge over other candidates, especially if you are a fresher.

pratibha goenka
Getting Rejected By IIM A Doesn't Make Me A Failure | Yash Bajoria

Getting Rejected By IIM A Doesn't Make Me A Failure | Yash Bajoria

"Wear your failure as a badge of honour" - Sundar Pichai. No, I'm not advocating failure but failure does help us to appreciate the wine called success even more. Like every MBA aspirant, I also dreamt of getting into IIM-A despite knowing the fact that only ~0.5% of people who appear for CAT actually manage to secure an interview call.

Yash Bajoria
MBA Aspirant | InsideIIM