Aditya Birla Group - Impacting your life "Big" time!
From your everyday aluminium foil “freshwrapp” to the fanciest handbags “Ted Baker”, they have been able to infiltrate into the lives of people from all walks of life, and very successfully so. Their operations are spread across 14 distinct industries and they have emerged as the national leaders in several of them. From cement to textiles and banking to chemicals, take a good look around yourself and you will realise that this Indian Multinational conglomerate - Aditya Birla Group is like a part and parcel of your life and it is safe to say that the brands under the umbrella of ABG are indispensable.
Acknowledge, Accept, Analyze and Achieve - Hasnain Vakil, NMIMS Mumbai
1) Why Aditya Birla Group is big in your life?
Why Aditya Birla Is Big In My Life
Very few names are as ubiquitous or command respect as the name Aditya Birla Group. In India, from the villages to the towns, up and coming cities to the bustling metropolises, the name Aditya Birla penetrates deep into the hearts of communities and people alike. The reason for this of course, has to do with the fact that the Aditya Birla Group is omnipresent in our lives.
My ABG Story - Daksh Sahay, NMIMS Mumbai
The primary indicator of a nation’s prosperity and economic growth has been the commitment and seamlessness with which the industry functions and contributes to the well-being of the society, at large. Our founding fathers, post-independence, considered industrial development as an important constituent to the plan to raise our land from one of the poorest countries, in 1947 to the country that we see today, the fastest growing economy in the world, one that has been able to achieve a substantial increase in the quality of lives of the populace post-independence, contrary to most beliefs at that time. A group that traces its roots back over 150 years, Aditya Birla Group has succeeded in creating egalitarian and inclusive economic growth as a socially conscious business. Apart from this pivotal role in the industry, Aditya Birla Group has played a huge role in my life, being someone who lacked fashion sense and was constantly reminded of that fact by people, I found my refuge in a list of lifestyle brands that made it considerably easy for me to choose from a line of quality stuff, I’d like to think I’ve made a turnaround since then. I’ve been a proud consumer of these brands like Peter England, Louis Phillipe, Van Heusen, Ralph Lauren & Hackett and they hold my customer loyalty because of the promise to deliver quality consistently, mannerable sales staff that manage to convey a spirited and instinctive zeal to satisfy customers, excellent post-sales service which is reflective of the values of the group as a whole. It would be next to impossible to find a person within the boundaries of this country whose life has not been touched by the Aditya Birla Group with its manifold ventures in diverse industries like telecom, construction, manufacturing, textiles and that speaks volumes about the ambition and contribution of the group.
How I overcame challenges to achieve my ambition in life- Shreya Agarwal, NMIMS Mumbai
Associated with a niche bank and working in a high paying job, I was in a happy place just a month back. But my ambitions were not letting me enjoy what this millennial generation craves for. It was difficult to call a quit on a job when there was an ideal opportunity knocking at the door to work onshore with a great team. But again to stick to your calling is what I did. The challenge to rise above the temptations and show up to struggle is what it took to reach the MBA life, to begin from scratch, to unlearn many things and relearn others. My purpose in life was not there in my previous work. This realization took me some time to get clear but it will forever be hazy to my near and dear ones, however hard I try. The impact that I vision to bring aligns with the motto of Aditya Birla group- The big in your life. I want my contribution and my expertise to change lives and positively influence society. So, I rose above all the challenges of self-doubt, peer pressure, no family’s support to pursue my dreams.
My journey with Aditya Birla Group - Rahul Sajeev, NMIMS Mumbai
“Aditya Birla Group” is a name that doesn’t need an introduction especially to Indians. I personally can relate to Aditya Birla group through its products which I have come across in my day to day life. Aditya Birla group is present over 14 industry sector- Vodafone Idea Pvt Ltd, Aditya Birla Fashion and Retail Limited, Ultratech Cements and the list goes on. Their products and services have always been part of my life. Being an ardent user of internet and mobile phone, Idea and now Vodafone Idea has played the biggest role. I remember the first phone my dad bought had an idea sim, even now I have a Vodafone connection which actually shows their presence in my life. As we all have become more dependent on internet, service providers have an eminent role to play. To get the best in class clothing, brands like Allen Solly, Louis Philippe, Van Heusen and Peter England are the ones that I would prefer. Rather than going to different stores for all these brands Pantaloons is where I would shop as all these brands are there under one roof. Being a car enthusiast and having a passion for driving I spent most of my free time in car. Fuel efficiency, grip and control depends upon properties of the Tyre. Tyre has carbon black which plays a major role in their properties. Being the world leader in carbon black manufacturing and supply it has enabled Tyre manufacturers to make more stronger and safer Tyres for customers like me. The list doesn’t end here more than being a direct user of its products, indirectly we all would have been a consumer at some point in our life, making it a big part of everyone’s life.






