Big is what big does- Abhishek Dave, NMIMS Mumbai
Aditya Birla group is the third largest conglomerate in India. It has brands like UltraTech, Pantaloons, Allen Solly, Louis Phillipe, Peter England, VanHeusen, Freshwrapp, Vodafone-Idea etc which are very popular among people. Aditya Birla Group has substantial influence in my life. I remember when I first bought formal wear from Peter England for my first job. I still wear them and they fit me comfortably. Who hasn’t shopped at Pantaloons? I have often shopped at Pantaloons along with my family. Usually, Pantaloons is my first choice whenever I want to buy clothes. It provides so many varieties to choose from at affordable prices. I was little when my society decided to have RCC road and I would see the work being done while UltraTech cement bags were lying around. Moreover, 0.1 million metric tons of UltraTech cement went into construction of the famous Bandra-Worli sea link which is used by hundreds of people to commute every day. There must be hardly anyone who hasn’t used mobile sim card of Idea. Vodafone Idea Ltd is the largest telecom operator in India. I was able to call my family and friends even from the remotest part of India while travelling in trains or buses. That shows the commitment of Aditya Birla Group as an Organization who wants to reach out to last mile customers. Freshwrapp aluminium foils and containers bring back lots of my memories of college hostel and PG, how I used to tell vendors to pack my lunch or dinner and they would use Freshwrapp aluminium foils to pack it. I would reach home and it would still be fresh and hot. My family members have SIPs of Aditya Birla Sun Life. Hardly a day passes by without using a product by Aditya Birla Group. Indeed, big is what big does.
