InsideIIM

MBA Aspirant

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Consulting's Dark Side: McKinsey and the Toll on Mental Well-being

Consulting's Dark Side: McKinsey and the Toll on Mental Well-being

The tragic loss of Saurabh Kumar Ladda, a promising 25-year-old professional, has sent shockwaves throughout the country. Saurabh was an alumnus of prestigious institutions like IIT Madras and IIM Calcutta. Ladda, who graduated with degrees in chemical engineering followed by a Masters in Business Administration, tragically took his own life on February 23rd, allegedly due to the toxic work culture at McKinsey, a multinational consulting firm where he was employed.

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CAT 2023 Score VS Percentile : A comprehensive Analysis

CAT 2023 Score VS Percentile : A comprehensive Analysis

The Common Admission Test (CAT) is one of the most prominent and highly competitive entrance exams for admission into postgraduate management programs in India. It is conducted annually by the Indian Institutes of Management (IIMs). CAT serves as a gateway to prestigious management institutes across the country, including the IIMs and numerous other renowned business schools.

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How Do Brand Managers Create Effective Campaigns | Case Study Dove #StopTheBeautyTest

How Do Brand Managers Create Effective Campaigns | Case Study Dove #StopTheBeautyTest

Ever wondered what it takes to build a successful brand campaign? Well, what goes behind campaigns that touch a million hearts & build an unforgettable connect with consumers is a complex set of decisions, distilled to arrive at a strong insight that translates into magic on screen! We spoke to Sonam Kothari, a senior brand manager at HUL, to understand the journey of building a brand campaign and decode the iconic #StopTheBeautyTest Dove campaign, which became a powerful tool in positioning Dove as a ‘brand with purpose’.

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