Brand Management + Politics - Served With Sarcasm
I happen to be a big time political buff and been following politics of India for a long time. I’m a student of Marketing at IMT-Ghaziabad. So while studying ‘Brand Management and Marketing Strategy’ on a crazy night; after solving a number of case studies, reading, an idea hit me. What if our political parties were brands? What would be their position statement, competencies, campaign idea?







