MBA Aspirant

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Brand Management + Politics - Served With Sarcasm

Brand Management + Politics - Served With Sarcasm

I happen to be a big time political buff and been following politics of India for a long time. I’m a student of Marketing at IMT-Ghaziabad. So while studying ‘Brand Management and Marketing Strategy’ on a crazy night; after solving a number of case studies, reading, an idea hit me. What if our political parties were brands? What would be their position statement, competencies, campaign idea?

Sachin Mandot
Student's Dilemma - Location V/S Brand

Student's Dilemma - Location V/S Brand

It is a matter of no debate that we thrive or wither, depending on how nourishing the surrounding environment is and the space given to horizons for expansion. As a matter of fact, the relative percentage of opportunities grabbed grows exponentially with the opportunities provided, and what are we, the MBA students, apart from being the opportunists?

Harshad Patel
Not A Fresher's Journey To IIM Lucknow - The Highway To Hel(L)

Not A Fresher's Journey To IIM Lucknow - The Highway To Hel(L)

“I have heard there are 2012 pass outs in our batch as well. How do they even have the energy to do an MBA? Don’t they feel old?” quipped a gleeful “fresher” walking right in front of me (she, obviously, didn’t know about my background just 15 days into the program). My name is Sambhavi Ganguly. I joined IIM Lucknow (popularly known as “Hel(L)” among the students) in 2017. I have 4 years of work-ex in the electronics industry. I am a 2012 engineering graduate, and I don’t feel old!  

Sambhavi Ganguly
What If You Get Only One Of Those Coveted IIM Calls? - My Journey To IIM Indore

What If You Get Only One Of Those Coveted IIM Calls? - My Journey To IIM Indore

This seems like a dreadful question for every MBA aspirant right? Some of you might as well argue that it depends on which IIM it is, but you would still get my point. Those moments of self-doubt, that high level of nervousness and those misleading probabilistic calculations of "Will I get through or not?" It's a whole different roller-coaster of emotions. This one question became the reality of my life and it's safe to say that I have the answer to it.

Mayuri Jadhav
The Life And Lies Of A B-School Student

The Life And Lies Of A B-School Student

It starts with the light going on your phone. (Let’s call it the b-school version of the Deathly Hallows, in reverse order) It’s something that b-school students will supposedly end up getting used to in a while. It could be the wake-up alarm that’s been snoozed thrice already. Let’s face it; your planning skills will get honed to the extent that you can predict in quantifiable terms how much you will procrastinate. The Invisibility Cloak will come off, and it is time to be visible to the world in both body and mind.

Riddhi Kalra
MBA Aspirant | InsideIIM