In the seemingly endless ocean of life in which we are sailing, just like a sailor encounters rough seas, thunderstorms and vicious winds, we too come across similar hardships in our lifetime.
Aditya Birla Group with its dominance in more than 14 industry sectors, from building homes through Ultratech Cement to connecting people through Vodafone-Idea, from creating clothing fibers through Birla Cellulose to rejuvenating the fashion trends through Pantaloons, Allen Solly and Louis Philippe time and again have always stayed true to its traditions. From being the world’s largest aluminium rolling company to producing the world-class aluminium alloys for the aerospace domain, Aditya Birla Group has become a household name in India since its inception. In contemporary India it stands for tradition, it stands for trust.
“When you really desire something from the heart and soul, all the universe conspires you to achieve it" written by Paulo Coelho in the Alchemist. When I first read this, I thought how would this be possible. How can we just merely think about something and the universe will give it back to us. And then I got a chance to try my luck at CAT and fulfil my dream to pursue masters from one of the premier institutes in the country.
My grand-father always used to tell me stories about his childhood days. How back in the days children used to carry books in jute bags , attended classes under Neem trees, walked their way to schools, etc. Although things change with time but he didn't appreciate all the changes and being a kid I never understood his concerns. When I first read about global warming, the first thought that came to my mind was that “it is just a theoretical concept and nothing like this could ever happen”. But as I learned more about it I understood the seriousness of the problem and was able to understand my grand father’s concerns. I decided to do something about it but what can I, as an individual do about it when majority of the people around me are not even aware about it.
I was 9 years old, then my grandfather used to walk me around our under-construction house. I used to run around, jump over some bags, which had a bright red-yellow logo on it. Something, that after so many years, has still stayed in my head. Those were Ultratech cement bags and the logo on the sides was the Aditya Birla Group logo. Just like it has that logo left an unforgettable impression in a child’s mind, Aditya Birla Group has made a very strong and positive reputation in various fields like non-ferrous metals, construction, textiles, fashion, telecommunication and financial services.
As Walt Disney once said, "All our dreams can come true if we have the courage to pursue them."
Day in and out, Week in week out, the chyme that resonated in my ears frequently, incessantly and above all was the one I had a pure admiration to, none other than our own…Indian born, internationally acclaimed, Aditya Birla Group! As the name echoed, the tunes of humility came along and when jotted down said….
The first thing that comes to my mind when I look at the Aditya Birla Group logo are the iconic brands: Van Heusen, Vodafone Idea. I will briefly talk about my interesting experiences with the brands. Van Heusen - For me, Van Heusen stands for class. It all started when I was out of school, and out of uniforms. Coming from a traditional Indian family, I was expected to attend wedding ceremonies of my close relatives and help out in the proceedings regularly. One particular wedding experience makes me remember Van Heusen distinctly.
In the seemingly endless ocean of life in which we are sailing, just like a sailor encounters rough seas, thunderstorms and vicious winds, we too come across similar hardships in our lifetime.
Aditya Birla Group with its dominance in more than 14 industry sectors, from building homes through Ultratech Cement to connecting people through Vodafone-Idea, from creating clothing fibers through Birla Cellulose to rejuvenating the fashion trends through Pantaloons, Allen Solly and Louis Philippe time and again have always stayed true to its traditions. From being the world’s largest aluminium rolling company to producing the world-class aluminium alloys for the aerospace domain, Aditya Birla Group has become a household name in India since its inception. In contemporary India it stands for tradition, it stands for trust.
“When you really desire something from the heart and soul, all the universe conspires you to achieve it" written by Paulo Coelho in the Alchemist. When I first read this, I thought how would this be possible. How can we just merely think about something and the universe will give it back to us. And then I got a chance to try my luck at CAT and fulfil my dream to pursue masters from one of the premier institutes in the country.
My grand-father always used to tell me stories about his childhood days. How back in the days children used to carry books in jute bags , attended classes under Neem trees, walked their way to schools, etc. Although things change with time but he didn't appreciate all the changes and being a kid I never understood his concerns. When I first read about global warming, the first thought that came to my mind was that “it is just a theoretical concept and nothing like this could ever happen”. But as I learned more about it I understood the seriousness of the problem and was able to understand my grand father’s concerns. I decided to do something about it but what can I, as an individual do about it when majority of the people around me are not even aware about it.
I was 9 years old, then my grandfather used to walk me around our under-construction house. I used to run around, jump over some bags, which had a bright red-yellow logo on it. Something, that after so many years, has still stayed in my head. Those were Ultratech cement bags and the logo on the sides was the Aditya Birla Group logo. Just like it has that logo left an unforgettable impression in a child’s mind, Aditya Birla Group has made a very strong and positive reputation in various fields like non-ferrous metals, construction, textiles, fashion, telecommunication and financial services.
As Walt Disney once said, "All our dreams can come true if we have the courage to pursue them."
Day in and out, Week in week out, the chyme that resonated in my ears frequently, incessantly and above all was the one I had a pure admiration to, none other than our own…Indian born, internationally acclaimed, Aditya Birla Group! As the name echoed, the tunes of humility came along and when jotted down said….
The first thing that comes to my mind when I look at the Aditya Birla Group logo are the iconic brands: Van Heusen, Vodafone Idea. I will briefly talk about my interesting experiences with the brands. Van Heusen - For me, Van Heusen stands for class. It all started when I was out of school, and out of uniforms. Coming from a traditional Indian family, I was expected to attend wedding ceremonies of my close relatives and help out in the proceedings regularly. One particular wedding experience makes me remember Van Heusen distinctly.
