InsideIIM

MBA Student

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5 Management Lessons From Group Projects At A B-School

5 Management Lessons From Group Projects At A B-School

The word “learning” has different a connotation for different people. Most leading b-schools have this concept of “peer-learning”, both formally and informally. And to incorporate that in the pedagogy, group assignments and projects are conducted. As fancy as it may sound, there is much more to it than what meets the eyes. To a person like me, who’s held managerial/mentoring roles in my previous organisation, group projects seemed like a piece of like. That was, of course, before I was actually a part of one.

Sambhavi Ganguly
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Marketing Lessons From Bollywood - Konversations Unplugged

Marketing Lessons From Bollywood - Konversations Unplugged

Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!

Team InsideIIM
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Can You Find Yourself At A B-School?

Can You Find Yourself At A B-School?

In today’s world, where superficiality has clouded our minds and we find it nearly impossible to go beyond what meets the eyes? But then there are a few wanderers who find solace in discovering the true meaning of their lives. Those who are not satisfied by the simple answers given to them, but they seek to look above and beyond.

Sambhavi Ganguly
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5 Things That Perfectly Describe Life At TISS Mumbai

5 Things That Perfectly Describe Life At TISS Mumbai

A lot has been said and written about why you should want to join Tata Institute of Social Sciences (TISS), Mumbai, HRM&LR, reasons ranging from fieldwork to placements and to the fact that it has one of the best HR programmes in the country.

Aspirants Relations and Branding Committee
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Time And Achievements Wait For None At A B-School

Time And Achievements Wait For None At A B-School

Time and Achievements in a b-school never go together. B-Schools are a stickler for time and we are thrown into a volcano of responsibilities right from the first day. Assignments and Case studies form the whirlwind with extra ocean currents of clubs and events. Yet, the lesson learnt in time is that we must make the utmost use of the 2 years, no matter how stiff the timetable is. 3 of us in MISB Bocconi took time out from our busy schedules and volunteered to enter into a b-school competition - The Mallennial Challenge organised by BestSellers, unBox Retail. The challenge was impeccably difficult which required at least 170 odd hours to complete.

Shruthi Sharma
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