Perspectives

790 articles
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10 Things You Can Do With A Small Marketing Budget

10 Things You Can Do With A Small Marketing Budget

Many small businesses have small marketing budgets. Further, many are under the impression that they are unable to market effectively due to having such a small budget. Realistically, there are quite a few things that can be done when there is only a small amount of money to spend.

Maria Ronquillo
How To Leverage - The Power Of Persuasion

How To Leverage - The Power Of Persuasion

Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion!  This is even more so, when you interact with people across multiple cultures, races, descent and nationalities.

Srinivasan R
Star Sports' Short-Sighted Football Broadcast Strategy In India

Star Sports' Short-Sighted Football Broadcast Strategy In India

I got introduced to the Premier League because of friends. However, the reason I became a fan was because I could watch Premier League matches live on my TV. I was exposed to a world of entertainment and scintillating display of skill. The pre-match and post-match analysis was of high quality. The weekly shows on Football were educating and gave great insight into how the sport was run. The only way you develop an interest and convert it to a passion is if the content is available. When I look back I became a cricket fan as a child too because I could watch the Indian team travel across the world on TV. Access to experiencing the content was never a problem.

Ankit Doshi
Leverage Your Listening Skills - To Lead

Leverage Your Listening Skills - To Lead

Some of the finest business leaders I have had the privilege of meeting, had one thing in common-  they were all, good listeners! Listening is truly an Art!  We all hear, but very few of us, listen!

Srinivasan R
Was Ola Boats A Rescue Operation, For Humanity Or A Marketing Gimmick

Was Ola Boats A Rescue Operation, For Humanity Or A Marketing Gimmick

Chennai was reeling in flood, facing one of its toughest times. Remorseless and intolerant, it was taking a toll on the spirit of Chennai. Life had come to a standstill and it was becoming difficult for people to move on. Roads drowned, water at eight feet and hopes were pinned on boats. A certain Venkatesh Krishna chuckled in a humor. Little did he know that OLA would turn it around?

Alokesh Mohanty
What We Don't Learn At A B-school

What We Don't Learn At A B-school

In our MBA programme, we have a process where-in seniors train the juniors for interview preparations and after sitting in two such processes where I was asking interview questions to juniors, one question always used to be “Why MBA” and the typical answer which I would receive and in fact which I myself would give was “learning”. Well to be fair, learning has always been one of the main reasons for pursuing MBA but most of us pursue this course to get better job opportunities which is justified given the fact how major companies hire “brand managers”, “sales managers” etc only through this route. However is learning the secret ingredient for bagging best placements?

Venky Pradyumna
Is Something Holding You Back?

Is Something Holding You Back?

Have you ever found yourself thinking that there should be more to your life than what you have going for you? Have you ever felt unhappy with what you were doing? If so, try and recall what did you do about it?

Srinivasan R
Perspectives | InsideIIM