10 Things You Can Do With A Small Marketing Budget
Many small businesses have small marketing budgets. Further, many are under the impression that they are unable to market effectively due to having such a small budget. Realistically, there are quite a few things that can be done when there is only a small amount of money to spend.
Maria Ronquillo
How To Leverage - The Power Of Persuasion
Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion! This is even more so, when you interact with people across multiple cultures, races, descent and nationalities.
Srinivasan R
Star Sports' Short-Sighted Football Broadcast Strategy In India
I got introduced to the Premier League because of friends. However, the reason I became a fan was because I could watch Premier League matches live on my TV. I was exposed to a world of entertainment and scintillating display of skill. The pre-match and post-match analysis was of high quality. The weekly shows on Football were educating and gave great insight into how the sport was run. The only way you develop an interest and convert it to a passion is if the content is available. When I look back I became a cricket fan as a child too because I could watch the Indian team travel across the world on TV. Access to experiencing the content was never a problem.
Ankit Doshi
Leverage Your Listening Skills - To Lead
Some of the finest business leaders I have had the privilege of meeting, had one thing in common- they were all, good listeners! Listening is truly an Art! We all hear, but very few of us, listen!
Srinivasan R
The Highest ROI Activity You Can Do At B School
During your MBA, you will learn a very intriguing idea – Return on Investment.
Abhishek Thakore
Was Ola Boats A Rescue Operation, For Humanity Or A Marketing Gimmick
Chennai was reeling in flood, facing one of its toughest times. Remorseless and intolerant, it was taking a toll on the spirit of Chennai. Life had come to a standstill and it was becoming difficult for people to move on. Roads drowned, water at eight feet and hopes were pinned on boats. A certain Venkatesh Krishna chuckled in a humor. Little did he know that OLA would turn it around?
Alokesh Mohanty
What We Don't Learn At A B-school
In our MBA programme, we have a process where-in seniors train the juniors for interview preparations and after sitting in two such processes where I was asking interview questions to juniors, one question always used to be “Why MBA” and the typical answer which I would receive and in fact which I myself would give was “learning”. Well to be fair, learning has always been one of the main reasons for pursuing MBA but most of us pursue this course to get better job opportunities which is justified given the fact how major companies hire “brand managers”, “sales managers” etc only through this route. However is learning the secret ingredient for bagging best placements?
Venky Pradyumna
10 Things You Can Do With A Small Marketing Budget
Many small businesses have small marketing budgets. Further, many are under the impression that they are unable to market effectively due to having such a small budget. Realistically, there are quite a few things that can be done when there is only a small amount of money to spend.
Maria Ronquillo
How To Leverage - The Power Of Persuasion
Leaders who inspire, have an innate ability to get things done, with the least resistance. Dealing with people can teach you, powerful lessons in persuasion! This is even more so, when you interact with people across multiple cultures, races, descent and nationalities.
Srinivasan R
Star Sports' Short-Sighted Football Broadcast Strategy In India
I got introduced to the Premier League because of friends. However, the reason I became a fan was because I could watch Premier League matches live on my TV. I was exposed to a world of entertainment and scintillating display of skill. The pre-match and post-match analysis was of high quality. The weekly shows on Football were educating and gave great insight into how the sport was run. The only way you develop an interest and convert it to a passion is if the content is available. When I look back I became a cricket fan as a child too because I could watch the Indian team travel across the world on TV. Access to experiencing the content was never a problem.
Ankit Doshi
Leverage Your Listening Skills - To Lead
Some of the finest business leaders I have had the privilege of meeting, had one thing in common- they were all, good listeners! Listening is truly an Art! We all hear, but very few of us, listen!
Srinivasan R
The Highest ROI Activity You Can Do At B School
During your MBA, you will learn a very intriguing idea – Return on Investment.
Abhishek Thakore
Was Ola Boats A Rescue Operation, For Humanity Or A Marketing Gimmick
Chennai was reeling in flood, facing one of its toughest times. Remorseless and intolerant, it was taking a toll on the spirit of Chennai. Life had come to a standstill and it was becoming difficult for people to move on. Roads drowned, water at eight feet and hopes were pinned on boats. A certain Venkatesh Krishna chuckled in a humor. Little did he know that OLA would turn it around?
Alokesh Mohanty
What We Don't Learn At A B-school
In our MBA programme, we have a process where-in seniors train the juniors for interview preparations and after sitting in two such processes where I was asking interview questions to juniors, one question always used to be “Why MBA” and the typical answer which I would receive and in fact which I myself would give was “learning”. Well to be fair, learning has always been one of the main reasons for pursuing MBA but most of us pursue this course to get better job opportunities which is justified given the fact how major companies hire “brand managers”, “sales managers” etc only through this route. However is learning the secret ingredient for bagging best placements?
Venky Pradyumna