Perspectives

790 articles
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What makes a Smart Marketer?

What makes a Smart Marketer?

One of the most enjoyable past-times of college life is watching any and every sitcom/TV series that one can lay one’s hands on. There may be times when people are actually judged by the number of them watched and the record time in which they have been watched. Now, in such a scenario, college’s DC++ acts as every students buddy. But, in cases when due to technical glitches it refuses to work, online websites come to our rescue.

Venu Merh
A Tale of Two Cs: The CGPA-Career Correlation

A Tale of Two Cs: The CGPA-Career Correlation

An aunt once asked me where I would be interning. I told her. She had difficulty pronouncing the name of the company and 5 minutes later was blissfully unaware of it. However she was very interested in knowing details of the other big companies who had come to campus and was visibly excited at the mention of a company she had heard of like a Microsoft or a Vodafone. This was followed by a long and exhaustive Q&A session on the companies’ hiring trends, historical data on their pay structures, opportunities of global assignments etc. (in short, something a senior consultant at the Hay Group should be adept at). And this strategic discussion on my job prospects ended with the usual exhortations to study hard, get a top percentage (I was too dazed to explain the CGPA), get a great job, and do my family proud.

Nadeem Raj
Business Strategy in a Digitized World: Riding the Third Wave- An SPJIMR Business Academia Conclave initiative at SPJIMR

Business Strategy in a Digitized World: Riding the Third Wave- An SPJIMR Business Academia Conclave initiative at SPJIMR

The S.P. Jain Institute of Management and Research organizes the SPJIMR Business Academia Conclave every year in order to facilitate industry integration and discussion centered on industry specific issues between students and the industry. This year too saw a series of interesting issues being discussed in January a major portion of which was focused on Business Strategy in context of a digitized World and how it is changing the way businesses are managed and run. SPJIMR Business-Academia Conclave began with the Consulting Conclave managed and presented by the Consulting Committee of the SPJIMR PGDM first year students. The conclave opened with a statement of the theme and an introduction of the keynote speakers – Dr. Stefanie Lenway, Eli and Edyth L.Broad Dean and Professor of Management, Broad School of Business, Michigan State University and Dr. Vallabh Sambamurthy, Eli Broad Professor and Department Chair, Broad School of Business, Michigan State University.

Sonal Sapale
Perspectives | InsideIIM