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Sales & Marketing

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I Marketed Maggi Right Out Of B School | Jagriti R, Nestlé, IIM A Alum

I Marketed Maggi Right Out Of B School | Jagriti R, Nestlé, IIM A Alum

Jagriti did Biotechnology and with very little knowledge about the MBA world, she started preparing for the B-school examination. And with a tinge of hard work and a lot of confidence, Jagriti made it to one of the top management institutes in the country; IIM Ahmedabad. It is at IIM Ahmedabad that her love for marketing started and when it was time for her to join Nestle, that too happened all of a sudden. Spending over 8 years at Nestlé, working with the god of brands Maggi, Jagriti has now become a true blue marketeer holding hands of the worlds’ largest FMCG brand. Let's find out more about Jagriti’s journey in this episode of Konversations Cafe Online.

InsideIIM Career Services
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Blogs To Follow If You Are Pursuing MBA, Have Pursued MBA Or Want To Pursue MBA

Blogs To Follow If You Are Pursuing MBA, Have Pursued MBA Or Want To Pursue MBA

An MBA is not about learning a few concepts in the class and then following the traditional methods of the company. An MBA is about bringing new trends and not just following the trend. Huge part of an MBA’s learning happens outside the classroom. Blogs focusing on the changes coming around us go a long way in contributing to this learning. Be it the quirky marketing campaigns or the new rules introduced by the stock market regulators, these blogs keep you updated with what is happening in the world around you! Here is a list of blogs one must follow to remain updated and filled with new ideas!

Nikita Tayal
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3 Major Skills Every Marketeer Needs To Have Ft. Dr. YLR Moorthi, IIM Bangalore | Part 2

3 Major Skills Every Marketeer Needs To Have Ft. Dr. YLR Moorthi, IIM Bangalore | Part 2

Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game, to skills that you will need to develop if you want to build a career in marketing, he covers it all. How does psychology play a role in branding and marketing? What is the world of marketing going to look like post-covid? Get answers to these questions, and more, in this video!

Team InsideIIM
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Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Marketing isn’t everyone’s cup of tea. However, if you are someone who’s acquired a taste for brands, marketing, and sales, then this video is certainly for you! In this video, we spoke to Dr. Y. L. R. Moorthi, a faculty member of IIM Bangalore who has worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. Dr. Moorthi brings his rich experience to the classroom at IIM Bangalore. In this video, he answers the top 10 most asked marketing questions.

Team InsideIIM
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25 Podcasts You Need To Listen To Right Now

25 Podcasts You Need To Listen To Right Now

These days, thanks to COVID 19, you have lots of things to listen to. Too many, infact. Audio stories, audio books, podcasts, there’s a lot of material out there to help you grow and learn. Here’s the thing though, there’s 2 types of people. Ones who listen to podcasts (and audio stories); and ones who don’t. And a lot of successful business analysts, marketers, product managers, strategists, etc., do have a bunch of podcasts they usually listen to. So if you belong to the group that does not listen to podcasts, this is your time to start. Because these conversations pack a lot of valuable insights! Whether you’re an MBA aspirant or a student, this is one of the easiest ways to expand your mental horizons, learn new things and get a healthy dose of entertainment too! So today in this article, we compile a list of podcasts that we know and love, and ones we think you will enjoy as well! Bonus - if you’re an MBA aspirant, we’ve also noted down a special podcast to help you prep for VA-RC! Check them out! 

Team InsideIIM
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10 Certifications To Be Job Ready In The Post COVID 19 Economy

10 Certifications To Be Job Ready In The Post COVID 19 Economy

Deferred internships and PPOs, as well as delayed college terms, mean you have plenty of time to learn something. All and sundry have been telling you to upskill yourself in this COVID 19 influenced lockdown. And that is a great way to spend your time right now, thanks to coronavirus. But here’s the thing. Pursuing random courses may not really help you. What will add value to your CV is pursuing courses in relation to your future career or job profile. Whether it is BFSI or consulting you wish to work in, or sales and marketing, or operations and supply chain management, or HRM, there are some basic skills you can gain through online certifications that can help you show a strong profile. So what are these courses and certification and why should you pursue them? Find out in this article.

Team InsideIIM
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