In this video, Anuraag Gupta, Senior Product Manager at Microsoft shares his journey and time at ISB, on doing an MBA as a working professional, passion for product management, and gives a general overview of understanding different types of products.
Are you an aspirant wanting to get into b-school? Are you a first-year student preparing for summer internship interviews? Are you a second-year student preparing for final placements? Then we’ve got something special for you!
Sales and Marketing is one of the most popular and sought-after domains at MBA institutes. At some of India's top management institutes, at least 1 in 5 students opts for a Marketing or Sales role during Final Placements. Though Management Consulting and Finance take precedence over Sales and Marketing roles for students at most institutes (owing to the higher pay packages offered as well as the glamour associated with the former), a lot of students, especially freshers, do look for exciting Marketing roles at some of the world's largest companies; usually Consumer Goods companies looking to hire for their leadership programmes and other roles.
MBA programs usually pack a hefty chunk of learning into two years; the pace and volume are intense. Like any formal education, many of the most important lessons aren’t from a book or lecture. Business school students learn all about finance, accounting, marketing, and operations, but the experience of school and the relationships are the most valuable outcome.
Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which in turn fosters long-term relationship.
From being an intern at Goldman Sachs to managing business projects as a manager for TAS to working in TATA Power and Tata Steel in different roles, Miti Vaidya has explored different avenues after graduating from XLRI Jamshedpur with an MBA in Finance and Marketing. Having worked in the world of Finance, she realized that there is more for her to explore, learn and achieve by taking up different roles across businesses. Her quest for learning drove her to join InsideIIM.com as a Product Manager in the year 2016.
In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product which is a taboo. On one hand we products such as Condoms and Menstrual Pads which are often disregarded by the society for being taboos.
Media plays an important role in changing the parameters of our society. The ideas disseminated through multiple mediums shape the cultural mindset of the consumers to a greater extent. One such debatable factor is the portrayal of women in the mainstream media.
In this video, Anuraag Gupta, Senior Product Manager at Microsoft shares his journey and time at ISB, on doing an MBA as a working professional, passion for product management, and gives a general overview of understanding different types of products.
Are you an aspirant wanting to get into b-school? Are you a first-year student preparing for summer internship interviews? Are you a second-year student preparing for final placements? Then we’ve got something special for you!
Sales and Marketing is one of the most popular and sought-after domains at MBA institutes. At some of India's top management institutes, at least 1 in 5 students opts for a Marketing or Sales role during Final Placements. Though Management Consulting and Finance take precedence over Sales and Marketing roles for students at most institutes (owing to the higher pay packages offered as well as the glamour associated with the former), a lot of students, especially freshers, do look for exciting Marketing roles at some of the world's largest companies; usually Consumer Goods companies looking to hire for their leadership programmes and other roles.
MBA programs usually pack a hefty chunk of learning into two years; the pace and volume are intense. Like any formal education, many of the most important lessons aren’t from a book or lecture. Business school students learn all about finance, accounting, marketing, and operations, but the experience of school and the relationships are the most valuable outcome.
Storytelling is a feature that all the great brands use via means of advertising and marketing campaigns. It helps them to connect with the consumers and establish a trust which in turn fosters long-term relationship.
From being an intern at Goldman Sachs to managing business projects as a manager for TAS to working in TATA Power and Tata Steel in different roles, Miti Vaidya has explored different avenues after graduating from XLRI Jamshedpur with an MBA in Finance and Marketing. Having worked in the world of Finance, she realized that there is more for her to explore, learn and achieve by taking up different roles across businesses. Her quest for learning drove her to join InsideIIM.com as a Product Manager in the year 2016.
In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product which is a taboo. On one hand we products such as Condoms and Menstrual Pads which are often disregarded by the society for being taboos.
Media plays an important role in changing the parameters of our society. The ideas disseminated through multiple mediums shape the cultural mindset of the consumers to a greater extent. One such debatable factor is the portrayal of women in the mainstream media.
