Sales & Marketing | InsideIIM

#AntiJugaad - Social Media Marketing For Beginners - Konversations

In a country obsessed with jugaad, why did Sulekha.com choose to go #AntiJugaad? In this case study, you will see how Sulekha.com created positive AntiJugaadu sentiments, and what made the social media campaign so well liked. You may want a life like Bunny from Yeh Jawani Hai Deewani. While that may take some time, you can become a digital bunny and master the "cool" life on social media! We have conversations, share information and stay up to date, all using social media.

InsideIIM Career Services28 Jul 2017

Social Listening - Social Media Marketing For Beginners - Konversations

Social media enables and amplifies everything from positives to complaints. Businesses need to be a part of the right conversations. This can happen with effective social listening. Social listening can be done by finding power users, listening to competition and using analytics. Find out more about social listening in this video.

InsideIIM Career Services28 Jul 2017

Integrated Marketing Communication - How To Crack The Marketing Internship Interview - Konversations

Most companies these days use various marketing channels to reach consumers. But how does one decide on the relevance of marketing channels? And how do you know which channels are right for a particular marketing message? Or which messages and channels go together? When an interviewer asks you to analyse a marketing campaign, knowing all about the marketing mix is a must!

InsideIIM Career Services27 Jul 2017

Things Marketers Say - How To Crack The Marketing Internship Interview - Konversations

Marketers seem to speak certain words and terms that sound like gibberish to the aam aadmi. But what happens when the aam aadmi, like all of us, decides to become a marketer? We need to understand this "code" marketers employ! When an interviewer says something about brand extension and/ or line extension, do you wonder at the difference? There are many such terms that exist in the marketer's dictionary.

InsideIIM Career Services27 Jul 2017

Social Media Loves Mom’s Food - A Marketing Success Story

Dizzying lights, empty bottles lying around, greased boilers tilting over food-smeared kitchen slabs, dustbin stacked with paper-plates – the party was a hit. Biryani, Paneer Tikka, Chicken Tandoori, Naan, Butter Chicken – the menu had it all. But the most talked about dish was the dip. Yes, the dip for the chips to make it more delicious.

InsideIIM Career Services24 Jul 2017

How To Crack The Marketing Internship Interview - Trailer - Konversations.com

You just joined your dream business school and suddenly you are face to face with the prospect of securing a Marketing Summer Internship without too many hours spent in the classroom yet. Don't think you can smooth talk your way into your dream company! Summer Placements is no reality show where your articulation and superficial charm can help you bag the marketing internship at your dream company. Every one is a smooth talker, every one is articulate. What will set you apart is the knowledge that you have. Just like in this video, where Heer wins the 'Great Indian Intern' award for her knowledge, you can bag the internship of your dreams by simply taking a course on 'How to crack the Marketing Internship Interview' on Konversations.com

Team InsideIIM17 Jul 2017

Marketing Has Changed - It's Time To Rebuild And Realign Your Marketing Department Too

Sadly, marketing organisations today are not organised as efficiently as they could be. They are continuing under legacy structures, which I find to be irrelevant in today’s fast-paced digital era. However, there is a new approach that structures a company’s marketing department around corporate goals rather than functional responsibilities.

Bhuvan Thaker10 Jul 2017

ABG Internship Live 2016 - Ep #12 - Meet ABGLP Stars - IIM B, IIM C, IIM L

InsideIIM.com brings you the Aditya Birla Group Internship LIVE this summer. Meet the interns from across various top business schools in India. In our 12th episode we meet ABGLPs who are now stars at ABG leading different businesses. Meet Vaibhav - IIM C alum - Regional Operations Head North India - Allen Solly, Abhishek - IIM L alum and LEAD 2008 batch, Hindalco - Supply Chain and Uday - IIM B alum and LEAD 2008 batch - Digital Marketing for the Telecom Business Read more about Aditya Birla Group, the talent at ABGLP and the kind of work they do - http://insideiim.com/tag/aditya-birla...

InsideIIM Career Services06 Jul 2017