How Marico Used A Chatbot To Reach Consumers And Other Stories - Podcast With Marico - FMCG Unplugged
Click on the picture above to play the podcast.
InsideIIM Career Services
Marketing Ke Dudes Ke Saath Konversations On Marketing Careers
There is a gang which does things in its own unique way. They start their mornings analysing reams of data on an excel sheet, have their lunch with creative ideas swimming in their minds and end their day bringing the excel numbers and the creative ideas together to form an ironclad marketing strategy for their brand. They are what we affectionately call 'Marketing ke Dudes.' Have a look at the video to know them. And once you do get to know them, we are sure you would want to ask umpteen more questions to them. So hop on over to Hard Rock Cafe Mumbai and Hard Rock Cafe Bengaluru to meet these 'Marketing ke Dudes' and get some real perspective on how to build an amazing career in marketing.
Team InsideIIM
A Marketing Story On IKEA - One Of The Most Popular Furniture Businesses In The World
Did you know that the E in IKEA stands for the name of a farm, Elmtaryd, the name of the farm where Ingvar Kamprad (IK) grew up in Agunnaryd (A) his home-town? These facts may be insignificant but what is noteworthy is how IKEA has managed to stay ahead in the furniture business since 1943. For starters, IKEA doesn’t start with a competitive white Space or consumer trends. IKEA starts with the Price-Point. IKEA thus operates on a cost leadership strategy for sustained competitive advantage
Nitya Muralidharan
How MICA Lives And Breathes Marketing
It's one thing to learn marketing in lectures and another to actually have a full experience for it while you are on campus. From the Laundry guy to the Canteen guy, everyone at MICA uses Marketing principles. Marketing is ingrained in every person at MICA. Branding, Pricing, Market Segmentation, Consumer Behaviour and Market Penetration - all this and more can be learnt not only from the lectures and books but also from the people who make MICA what it is. Check out the video to know more.
Career Services Centre
Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly
The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for sci-fi fans, or geeks.
InsideIIM Career Services
Prioritise Your Career Before CAT – Meet Rockstars Of Marketing
MBA is a means to an end and not an end in itself. There is no point scoring high percentile in entrance exams if you don’t know what you want to do. What if you don’t get into a good company from Business School? Start your career planning now with InsideIIM.com.
Team InsideIIM
From Neanderthal To An Evolved Social Media Superhuman - MICA
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow. The reason why we love Facebook, Twitter, Instagram, Snapchat and the likes is because they give us an addictive window to do just that - stay in touch constantly. It's as enjoyable as smoking! But what does this behaviour mean for you as a marketeer? It means that you can use this pre-existing condition constructively to make an impact while also marketing your brand. Watch this video where Prof Siddharth Deshmukh, a MICA professor, explains how by understanding this you can create a positive impact in the life of the consumer. While he constantly scrolls down on his feed, give him something that makes him pause, learn and evolve.
Career Services Centre
The Portrayal Of Women In Media Through The Lens Of Semiotics - MICA
How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on TV or read in books or see in its ads? One way to understand this is through Semiotics. In this video, we have Prof Harmony Siganporia from MICA explaining how women are portrayed in Media using Semiotics as a tool. Semiotics is the study of signs and symbols as elements of communicative behaviour and uses elements such as language, culture, class, caste, religion, etc to understand the finer nuances of marketing and advertising. Well, watch the video to know more about the depiction of women in media, Semiotics and why it is a core module at MICA.
Career Services Centre
How Marico Used A Chatbot To Reach Consumers And Other Stories - Podcast With Marico - FMCG Unplugged
Click on the picture above to play the podcast.
InsideIIM Career Services
Marketing Ke Dudes Ke Saath Konversations On Marketing Careers
There is a gang which does things in its own unique way. They start their mornings analysing reams of data on an excel sheet, have their lunch with creative ideas swimming in their minds and end their day bringing the excel numbers and the creative ideas together to form an ironclad marketing strategy for their brand. They are what we affectionately call 'Marketing ke Dudes.' Have a look at the video to know them. And once you do get to know them, we are sure you would want to ask umpteen more questions to them. So hop on over to Hard Rock Cafe Mumbai and Hard Rock Cafe Bengaluru to meet these 'Marketing ke Dudes' and get some real perspective on how to build an amazing career in marketing.
Team InsideIIM
A Marketing Story On IKEA - One Of The Most Popular Furniture Businesses In The World
Did you know that the E in IKEA stands for the name of a farm, Elmtaryd, the name of the farm where Ingvar Kamprad (IK) grew up in Agunnaryd (A) his home-town? These facts may be insignificant but what is noteworthy is how IKEA has managed to stay ahead in the furniture business since 1943. For starters, IKEA doesn’t start with a competitive white Space or consumer trends. IKEA starts with the Price-Point. IKEA thus operates on a cost leadership strategy for sustained competitive advantage
Nitya Muralidharan
How MICA Lives And Breathes Marketing
It's one thing to learn marketing in lectures and another to actually have a full experience for it while you are on campus. From the Laundry guy to the Canteen guy, everyone at MICA uses Marketing principles. Marketing is ingrained in every person at MICA. Branding, Pricing, Market Segmentation, Consumer Behaviour and Market Penetration - all this and more can be learnt not only from the lectures and books but also from the people who make MICA what it is. Check out the video to know more.
Career Services Centre
Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly
The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for sci-fi fans, or geeks.
InsideIIM Career Services
Prioritise Your Career Before CAT – Meet Rockstars Of Marketing
MBA is a means to an end and not an end in itself. There is no point scoring high percentile in entrance exams if you don’t know what you want to do. What if you don’t get into a good company from Business School? Start your career planning now with InsideIIM.com.
Team InsideIIM
From Neanderthal To An Evolved Social Media Superhuman - MICA
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow. The reason why we love Facebook, Twitter, Instagram, Snapchat and the likes is because they give us an addictive window to do just that - stay in touch constantly. It's as enjoyable as smoking! But what does this behaviour mean for you as a marketeer? It means that you can use this pre-existing condition constructively to make an impact while also marketing your brand. Watch this video where Prof Siddharth Deshmukh, a MICA professor, explains how by understanding this you can create a positive impact in the life of the consumer. While he constantly scrolls down on his feed, give him something that makes him pause, learn and evolve.
Career Services Centre
The Portrayal Of Women In Media Through The Lens Of Semiotics - MICA
How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on TV or read in books or see in its ads? One way to understand this is through Semiotics. In this video, we have Prof Harmony Siganporia from MICA explaining how women are portrayed in Media using Semiotics as a tool. Semiotics is the study of signs and symbols as elements of communicative behaviour and uses elements such as language, culture, class, caste, religion, etc to understand the finer nuances of marketing and advertising. Well, watch the video to know more about the depiction of women in media, Semiotics and why it is a core module at MICA.
Career Services Centre