What are the 3 key things that every marketeer must know? Learn the secrets of being a great marketeer from Divya Morparia, AGM at Vodafone who has also worked on marketing campaigns of Indian Idol and Kaun Bangega Crorepati in her previous job. Divya taught us how real brand campaigns are designed. Here's a glimpse of her session at Hard Rock Cafe, Mumbai.
There is no relationship in this world that hasn’t traversed the rocky road. And while that happens, some partners quit and move to another one whilst others communicate, understand the problems (pain points) and solve it. We’ll talk about the problem-solvers today. And this is what they do.
"The bedrock of marketing is understanding your consumers." - Rahul Bathija Did you know the psychology behind purchase of a toothpaste? Rahul has worked at Reckitt Benckiser India Ltd. and Nestle India Ltd. before joining Colgate. He has travelled across India as a sales manager and understands the pulse of consumers in various regions of India. At 'Konversations On Marketing Careers, Mumbai', this real life Rocket Singh gave aspirants a glimpse of the sales world. Here's a glimpse of his session at Hard Rock Cafe, Mumbai."
You are out on a date with a wonderful person and you think that it’s going well. Your partner is laughing at your jokes and the meal is great too! Until, mid-meal your partner gets a call from a friend/family member saying there’s an emergency and your partner must leave. Apparently, the “going well” was just in your head.
What attracts you to a partner?
Click on the picture above to play the podcast.
All of us are either pursuing MBA or are MBA aspirants. We heard and learnt a lot about marketing - Strategies, Product life cycle, BCG Matrix, STP - to name a few. In and out, we can talk hours about marketing concepts. But, during a summer internship interview for a reputed FMCG company, when I was asked how many types of marketing exists, I did not have a good answer. Next question was to explain some less-popular types of marketing, again I was only able to explain a few.
What are the 3 key things that every marketeer must know? Learn the secrets of being a great marketeer from Divya Morparia, AGM at Vodafone who has also worked on marketing campaigns of Indian Idol and Kaun Bangega Crorepati in her previous job. Divya taught us how real brand campaigns are designed. Here's a glimpse of her session at Hard Rock Cafe, Mumbai.
There is no relationship in this world that hasn’t traversed the rocky road. And while that happens, some partners quit and move to another one whilst others communicate, understand the problems (pain points) and solve it. We’ll talk about the problem-solvers today. And this is what they do.
"The bedrock of marketing is understanding your consumers." - Rahul Bathija Did you know the psychology behind purchase of a toothpaste? Rahul has worked at Reckitt Benckiser India Ltd. and Nestle India Ltd. before joining Colgate. He has travelled across India as a sales manager and understands the pulse of consumers in various regions of India. At 'Konversations On Marketing Careers, Mumbai', this real life Rocket Singh gave aspirants a glimpse of the sales world. Here's a glimpse of his session at Hard Rock Cafe, Mumbai."
You are out on a date with a wonderful person and you think that it’s going well. Your partner is laughing at your jokes and the meal is great too! Until, mid-meal your partner gets a call from a friend/family member saying there’s an emergency and your partner must leave. Apparently, the “going well” was just in your head.
What attracts you to a partner?
Click on the picture above to play the podcast.
All of us are either pursuing MBA or are MBA aspirants. We heard and learnt a lot about marketing - Strategies, Product life cycle, BCG Matrix, STP - to name a few. In and out, we can talk hours about marketing concepts. But, during a summer internship interview for a reputed FMCG company, when I was asked how many types of marketing exists, I did not have a good answer. Next question was to explain some less-popular types of marketing, again I was only able to explain a few.
