Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you want to attend weddings and dance the nights away?
Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer!
Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!
Every year, lakhs of students embark on the journey of MBA with millions of dreams and hopes. They slog for months to crack the toughest of the entrance exams and finally enter into their dream b-schools. Yes, a lot of students fulfill this dream that they had cherished for long. You could certainly be one of them. But is that all? It’s definitely not. The struggle then begins to shine out among the brightest lot. Be it admissions, summer placements or final placements, one has to stand out of the crowd at all these levels to be successful. This is where certifications can play a pivotal role.
From B2B marketing to international marketing, Gourav has experienced different shades of marketing while working at 3M, Avaya and Adobe. As a marketer, you have to be aware of the culture that prevails in your market. Gourav spoke about how cultural sensitivity can make or break a brand. Here's a glimpse of his session at Hard Rock Cafe, Bengaluru.
Kunwarbir (or as he likes to be called ‘KB’) has worked as a brand manager on brands like Titan, Britannia and now Diageo USL. He considered himself the dream friend of a to-be-married couple (for getting discounts on Tanishq jewellery for the bride and arranging for car-o-bars at the wedding for the groom). Here’s a glimpse of his session at Hard Rock Cafe, Bengaluru.
Sumita's journey from bags to bikes to biscuits (Skybags, Hero Honda & Britannia) has taken her across India. She talks about the contrast in rural and urban buying behaviours that she encountered in her journey. Here's a glimpse of her session at Hard Rock Cafe, Bengaluru.
"Marketeers are basically storytellers.” Neha has worked on the successful ‘Jaago Re’ campaign by Tata Tea. She explains why marketeers have to know the art of storytelling. Here's a glimpse of her session at Hard Rock Cafe, Bengaluru.
Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you want to attend weddings and dance the nights away?
Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer!
Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this series, in conversation with Diptakirti Chaudhuri, self-proclaimed cinephile, with a blog and 3 books under his belt. Dipto is currently Head Of Marketing- Manipal Global Education Services. Some other Brands he's worked with: Marico, HT Media, PepsiCo, HolidayIQ, Reckitt Benckiser India. Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!) Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! Why though? Why do we love Bollywood and Cricket fanatically? For a marketer, Bollywood offers many opportunities and lessons... Watch the Podcast to know more!
Every year, lakhs of students embark on the journey of MBA with millions of dreams and hopes. They slog for months to crack the toughest of the entrance exams and finally enter into their dream b-schools. Yes, a lot of students fulfill this dream that they had cherished for long. You could certainly be one of them. But is that all? It’s definitely not. The struggle then begins to shine out among the brightest lot. Be it admissions, summer placements or final placements, one has to stand out of the crowd at all these levels to be successful. This is where certifications can play a pivotal role.
From B2B marketing to international marketing, Gourav has experienced different shades of marketing while working at 3M, Avaya and Adobe. As a marketer, you have to be aware of the culture that prevails in your market. Gourav spoke about how cultural sensitivity can make or break a brand. Here's a glimpse of his session at Hard Rock Cafe, Bengaluru.
Kunwarbir (or as he likes to be called ‘KB’) has worked as a brand manager on brands like Titan, Britannia and now Diageo USL. He considered himself the dream friend of a to-be-married couple (for getting discounts on Tanishq jewellery for the bride and arranging for car-o-bars at the wedding for the groom). Here’s a glimpse of his session at Hard Rock Cafe, Bengaluru.
Sumita's journey from bags to bikes to biscuits (Skybags, Hero Honda & Britannia) has taken her across India. She talks about the contrast in rural and urban buying behaviours that she encountered in her journey. Here's a glimpse of her session at Hard Rock Cafe, Bengaluru.
"Marketeers are basically storytellers.” Neha has worked on the successful ‘Jaago Re’ campaign by Tata Tea. She explains why marketeers have to know the art of storytelling. Here's a glimpse of her session at Hard Rock Cafe, Bengaluru.
