What was common between 4 scores of b-school aspirants gathered at Hard Rock Cafe, Delhi for InsideIIM Workshop on 9th December 2017? All of them dream of becoming the best brand managers of this country. In this video, Chief Course Creator at Konversations, Anisha Singhi, explains how to analyse the thinking process behind Amazon's famous "Aur Dikhao" brand campaign.
Follow your passion? But passion = money? Not always right? Yet we live in a time where we have the means to follow our passion while doing our jobs or other things too!
Netflix or School/ College/ Work?
Does education need to be so serious all the time? What kind of a mix should education brands go for? The business of building brands in the education sector and more in this podcast.
"Katappa ne Baahubali ko kyun mara?"
First, there was the Opera. Plays, and live performances preceded the invention of the camera. But the camera brought the 70 mm silver screen to the world. And there was no looking back. Next? There was the cinema. Then eventually video cassettes. And now? The internet has revolutionised the way we consume films.
A toothpaste. A soap. Utensils. Cabs. Bottles. Things.
Gangs of Wasseypur, Dev D, Gulaal, NH 10...these movies paint a specific picture in our heads...
What was common between 4 scores of b-school aspirants gathered at Hard Rock Cafe, Delhi for InsideIIM Workshop on 9th December 2017? All of them dream of becoming the best brand managers of this country. In this video, Chief Course Creator at Konversations, Anisha Singhi, explains how to analyse the thinking process behind Amazon's famous "Aur Dikhao" brand campaign.
Follow your passion? But passion = money? Not always right? Yet we live in a time where we have the means to follow our passion while doing our jobs or other things too!
Netflix or School/ College/ Work?
Does education need to be so serious all the time? What kind of a mix should education brands go for? The business of building brands in the education sector and more in this podcast.
"Katappa ne Baahubali ko kyun mara?"
First, there was the Opera. Plays, and live performances preceded the invention of the camera. But the camera brought the 70 mm silver screen to the world. And there was no looking back. Next? There was the cinema. Then eventually video cassettes. And now? The internet has revolutionised the way we consume films.
A toothpaste. A soap. Utensils. Cabs. Bottles. Things.
Gangs of Wasseypur, Dev D, Gulaal, NH 10...these movies paint a specific picture in our heads...
