One of the three Mahindra Summer Interns Upasana, an IIM Bangalore management student, met with a ‘Mahindra Thar’ owner to find out what they think is special about it. Let’s find out how Upasana dealt with her challenge on the field in this episode.
The role of a salesman is not the best job in the industry; this is a general perception. And, if we see where it is coming from its obvious. Think for a moment, which salesman have you interacted with recently? For me, there was a book salesman who was selling encyclopedias, huge books in hardcover with glossy print, too much to attract a bibliophile like me. For you, it might be the person selling life insurance to you, or the one selling shampoos in your local boutique! Common thing is, they are all door to door salesman. But there is an elite class of salespeople to whom this article is referring to, they are the salespeople at the stores. If we compare the ‘pitch’ by all these salespeople, they just reiterate the functional benefits of the product/service offered. And most of the times the sales happen because the customer is genuinely interested. Their role is not to facilitate the buying process, there are helpers for that! They are there to convert those dicey people who come to buy a tie but end up buying a whole lot of other clothes. The salesman at the store is for convincing you to buy their products, he should use every technique under his belt for that.
We were walking by the marina bay shopping mall, everything was so fascinating and so beautiful. Stores of luxurious brands one after the other, brands whose name I have never heard of, names which I couldn’t even pronounce, these stores were everywhere all around us, with beautiful lights and an enchanting aura around them. I couldn’t even afford to buy a single thing from here. This was the luxury segment about which I have read so much, In theory, I knew that wearing a $50,000 watch is luxury but now that I have seen it in front of me placed in the shelf. Now I can feel the ‘force’, and it was very compelling, tempting me to open the shelf and wear it, to walk out of the store with the watch on my hand and this frenzy was getting out of control. It was the voice of the salesman which brought me back to my sense. He was around 5”5’ lean clean shaved with neat black hair, wearing a black suit. He asked me, “what would you like to have, sir?” I came back to my senses. I could see it in his eyes, he wanted me out of there, or was it my own insecurity? I looked at him he was smiling and then he asked me again, “what are you looking for” I stepped back and told him “Nah...nothing I’m just looking at the stuff here, I can’t afford this” this was my defence mechanism! Somewhere in that moment, I felt in his eyes that he wants me out of his store. Then and there I had a realization, I was aspiring to that watch knowing fully that I can’t afford it.
Boss of a firm is sitting in a meeting room with his subordinates. Boss is concerned about company’s performance which has been very bad.
I have always firmly believed that the most confusing time of a person’s life is teenage. Hands and legs growing in weird proportions, voice suddenly becoming deep, and feelings seeping in for someone of the opposite gender. How can a human being deal with so many confusing developments in such a short time? Surely there cannot be anything more perplexing than this!
All You Need to Know About Marketing Major:
How does H&M manage to sell jackets during summers? What does the life of a brand manager at a young e-commerce company like Nykaa entail? What are the struggles of being a management trainee in a top MNC like Vodafone?
Most of us swear by H&M's amazing products. During the short period for which this international fashion brand has existed in India, it has earned satisfaction and loyalty from their niche TG. An important factor which distinguishes H&M from local brands is how it runs its stores and operations. In this video, Adhirath Sharma, Area Controller of H&M, talks about how H&M mesmerizes customers such that they end up buying their beautiful jackets even during SUMMERS. #FirstWorldProblems
One of the three Mahindra Summer Interns Upasana, an IIM Bangalore management student, met with a ‘Mahindra Thar’ owner to find out what they think is special about it. Let’s find out how Upasana dealt with her challenge on the field in this episode.
The role of a salesman is not the best job in the industry; this is a general perception. And, if we see where it is coming from its obvious. Think for a moment, which salesman have you interacted with recently? For me, there was a book salesman who was selling encyclopedias, huge books in hardcover with glossy print, too much to attract a bibliophile like me. For you, it might be the person selling life insurance to you, or the one selling shampoos in your local boutique! Common thing is, they are all door to door salesman. But there is an elite class of salespeople to whom this article is referring to, they are the salespeople at the stores. If we compare the ‘pitch’ by all these salespeople, they just reiterate the functional benefits of the product/service offered. And most of the times the sales happen because the customer is genuinely interested. Their role is not to facilitate the buying process, there are helpers for that! They are there to convert those dicey people who come to buy a tie but end up buying a whole lot of other clothes. The salesman at the store is for convincing you to buy their products, he should use every technique under his belt for that.
We were walking by the marina bay shopping mall, everything was so fascinating and so beautiful. Stores of luxurious brands one after the other, brands whose name I have never heard of, names which I couldn’t even pronounce, these stores were everywhere all around us, with beautiful lights and an enchanting aura around them. I couldn’t even afford to buy a single thing from here. This was the luxury segment about which I have read so much, In theory, I knew that wearing a $50,000 watch is luxury but now that I have seen it in front of me placed in the shelf. Now I can feel the ‘force’, and it was very compelling, tempting me to open the shelf and wear it, to walk out of the store with the watch on my hand and this frenzy was getting out of control. It was the voice of the salesman which brought me back to my sense. He was around 5”5’ lean clean shaved with neat black hair, wearing a black suit. He asked me, “what would you like to have, sir?” I came back to my senses. I could see it in his eyes, he wanted me out of there, or was it my own insecurity? I looked at him he was smiling and then he asked me again, “what are you looking for” I stepped back and told him “Nah...nothing I’m just looking at the stuff here, I can’t afford this” this was my defence mechanism! Somewhere in that moment, I felt in his eyes that he wants me out of his store. Then and there I had a realization, I was aspiring to that watch knowing fully that I can’t afford it.
Boss of a firm is sitting in a meeting room with his subordinates. Boss is concerned about company’s performance which has been very bad.
I have always firmly believed that the most confusing time of a person’s life is teenage. Hands and legs growing in weird proportions, voice suddenly becoming deep, and feelings seeping in for someone of the opposite gender. How can a human being deal with so many confusing developments in such a short time? Surely there cannot be anything more perplexing than this!
All You Need to Know About Marketing Major:
How does H&M manage to sell jackets during summers? What does the life of a brand manager at a young e-commerce company like Nykaa entail? What are the struggles of being a management trainee in a top MNC like Vodafone?
Most of us swear by H&M's amazing products. During the short period for which this international fashion brand has existed in India, it has earned satisfaction and loyalty from their niche TG. An important factor which distinguishes H&M from local brands is how it runs its stores and operations. In this video, Adhirath Sharma, Area Controller of H&M, talks about how H&M mesmerizes customers such that they end up buying their beautiful jackets even during SUMMERS. #FirstWorldProblems
