Most of us swear by H&M's amazing products. During the short period for which this international fashion brand has existed in India, it has earned satisfaction and loyalty from their niche TG. An important factor which distinguishes H&M from local brands is how it runs its stores and operations. In this video, Adhirath Sharma, Area Controller of H&M, talks about how H&M mesmerizes customers such that they end up buying their beautiful jackets even during SUMMERS. #FirstWorldProblems
This talk was a part of InsideIIM Workshops where aspirants meet alumni of top b-schools of the country.
Watch the event video here.
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*To view the video, click the image at the top