MICA has, over the years, adopted the new waves in marketing strategies and earned a reputation for churning out the finest marketers in the country. The ‘Mecca of Marketing’ this year hosts its annual marketing fest MICANVAS with a vision to #ReThink, the way marketing is being approached in the current ecosystem.
MICA is considered as one of the top premier b-schools in India when it comes to interesting courses like PGDM in Strategic Marketing and Communication. MICA's courses stand out because their marketing classes go beyond lectures and focuses on holistic learning. This includes campus activities and extracurriculars. If you are someone who wants to become a marketing guru, there is no better place to be than MICA. However, getting into MICA is not that easy. You have to give an entrance test called MICAT, which has its own unique test pattern. Want to know some tips and tricks to prepare for MICAT? Here are some MICAns, who can help you in your MICAT prep. In this video, let's take a walk through the student hostels and MICA and see who we bump into.
What makes a good marketeer? Is it just about STP and the 4 Ps? Well, these concepts indeed form the crux of marketing, but one can't do it without understanding customers. What sets apart a good marketeer from others is her or his ability to understand customers, their behaviour, attitude, fears, lifestyle, life stage, etc that influences their preferences.
Sales & Marketing MBA holder from IIM Lucknow, Jaydeep Singh joined as a Management Trainee at Kraft Heinz in 2017.
As a B-School fresher, it is commonplace for one not to know which specialization to pursue. In the first couple of months, however, we end up developing our favourites. For those of you who have Marketing in your consideration set for the summer internship, this article will help you structure the most essential question asked in a marketing interview: 'Why Marketing?'
It's that time again. Internship placement season has arrived! In order to assist you in the best way possible, InsideIIM/ Konversations brings you a new free LIVE webinar series with current students who have interned at some of the best companies out there and bagged a PPO as well. Here is the recording from previous webinars we conducted.
When Rajan said, “You’re so lucky to have bagged a PPO from Unilever”, I gently nodded my head in agreement, but deep down I knew that it wasn’t just luck. It was luck meeting the meticulous execution of an ardent marketer’s dream. A dream that I had envisioned close to a year back. A dream that fuelled me to do my best, a dream that made me out perform, a dream that came true. Today, as I see scores of freshmen ablaze with the fire to crack summers at the doyens of marketing world (HUL, ITC, P&G, RB, Nestle, Marico, among others) I feel the need of sharing my preparation journey with them. What follows is months of planning penned down into a brief set of words, here it goes:
Let us start from the beginning of all things - The Big Bang Moment (don’t worry, I won’t take you exactly to THAT moment over here), which leads us to this question:
MICA has, over the years, adopted the new waves in marketing strategies and earned a reputation for churning out the finest marketers in the country. The ‘Mecca of Marketing’ this year hosts its annual marketing fest MICANVAS with a vision to #ReThink, the way marketing is being approached in the current ecosystem.
MICA is considered as one of the top premier b-schools in India when it comes to interesting courses like PGDM in Strategic Marketing and Communication. MICA's courses stand out because their marketing classes go beyond lectures and focuses on holistic learning. This includes campus activities and extracurriculars. If you are someone who wants to become a marketing guru, there is no better place to be than MICA. However, getting into MICA is not that easy. You have to give an entrance test called MICAT, which has its own unique test pattern. Want to know some tips and tricks to prepare for MICAT? Here are some MICAns, who can help you in your MICAT prep. In this video, let's take a walk through the student hostels and MICA and see who we bump into.
What makes a good marketeer? Is it just about STP and the 4 Ps? Well, these concepts indeed form the crux of marketing, but one can't do it without understanding customers. What sets apart a good marketeer from others is her or his ability to understand customers, their behaviour, attitude, fears, lifestyle, life stage, etc that influences their preferences.
Sales & Marketing MBA holder from IIM Lucknow, Jaydeep Singh joined as a Management Trainee at Kraft Heinz in 2017.
As a B-School fresher, it is commonplace for one not to know which specialization to pursue. In the first couple of months, however, we end up developing our favourites. For those of you who have Marketing in your consideration set for the summer internship, this article will help you structure the most essential question asked in a marketing interview: 'Why Marketing?'
It's that time again. Internship placement season has arrived! In order to assist you in the best way possible, InsideIIM/ Konversations brings you a new free LIVE webinar series with current students who have interned at some of the best companies out there and bagged a PPO as well. Here is the recording from previous webinars we conducted.
When Rajan said, “You’re so lucky to have bagged a PPO from Unilever”, I gently nodded my head in agreement, but deep down I knew that it wasn’t just luck. It was luck meeting the meticulous execution of an ardent marketer’s dream. A dream that I had envisioned close to a year back. A dream that fuelled me to do my best, a dream that made me out perform, a dream that came true. Today, as I see scores of freshmen ablaze with the fire to crack summers at the doyens of marketing world (HUL, ITC, P&G, RB, Nestle, Marico, among others) I feel the need of sharing my preparation journey with them. What follows is months of planning penned down into a brief set of words, here it goes:
Let us start from the beginning of all things - The Big Bang Moment (don’t worry, I won’t take you exactly to THAT moment over here), which leads us to this question:
