Cultural Sensitivity Can Make Or Break Your Brand - Gourav Sinha, Sr Product Marketing Manager, Adobe

From B2B marketing to international marketing, Gourav has experienced different shades of marketing while working at 3M, Avaya and Adobe. As a marketer, you have to be aware of the culture that prevails in your market. Gourav spoke about how cultural sensitivity can make or break a brand. Here's a glimpse of his session at Hard Rock Cafe, Bengaluru.