Here are 5 essential sources where you will get the latest news on marketing. These sources will definitely help you to stay on the edge right from headlines to a comprehensive analysis of emerging trends of the digital marketing world.
In the recent years, the rapid rise of internet and digitization of processes has forced the businesses to basically rethink their marketing strategies and make major changes in them. Here we are going to critically analyze the future of digital marketing with respect to research and practices. In past, we have seen that how marketing environment has been transformed by the internet in umpteen ways and if we look ahead marketing strategy will make extensive use of the internet to reach their target audiences.
So here I was opening my course pack of 4th semester with a gloomy face. Yes... I was back to my college, IIM Calcutta, after having completed my summer internship with P&G under their BRM role. The exposure and knowledge that I had gained working under experienced professionals who achieve new heights everyday in their domain, was immense. To me, theory looked a mirage now. I thought that it was so easy to do marketing. All one needs is a bunch of ideas put in place using new advertising methods, social media, print ads and all gimmicks we read in the bible "Kotler". Sadly and fortunately my illusion was awaiting a major setback in the upcoming months.
“The Future of India lies in its villages” – Mahatma Gandhi
“You can have any car you want, as long as it is black” – Henry Ford
A year ago, I came to IIM Bangalore abreast with dreams of becoming the next big revolutionary brand manager. You know, we all have our fantasies. Here was the country’s best B-School: all had to do now was ask, well, and also lose all my hair, working hard to realize that fantasy. IIM Bangalore offers electives at the end of the first year itself of the Post Graduate Programme in Management, allowing students to invest more energy into what they identify with. Although, the degree awarded to everyone is the same, one can always gain deep knowledge through selective choice of electives.
Cricket stadia across small town India have suddenly started seeing the influx of large batches of school kids accompanied by their teachers and peons to attend the international cricket matches. The former generation would remember going to the stadium with their cricket-crazy families in the 90s - the madness of a stadium considered to be no place a school should organize an excursion to.
Here are 5 essential sources where you will get the latest news on marketing. These sources will definitely help you to stay on the edge right from headlines to a comprehensive analysis of emerging trends of the digital marketing world.
In the recent years, the rapid rise of internet and digitization of processes has forced the businesses to basically rethink their marketing strategies and make major changes in them. Here we are going to critically analyze the future of digital marketing with respect to research and practices. In past, we have seen that how marketing environment has been transformed by the internet in umpteen ways and if we look ahead marketing strategy will make extensive use of the internet to reach their target audiences.
So here I was opening my course pack of 4th semester with a gloomy face. Yes... I was back to my college, IIM Calcutta, after having completed my summer internship with P&G under their BRM role. The exposure and knowledge that I had gained working under experienced professionals who achieve new heights everyday in their domain, was immense. To me, theory looked a mirage now. I thought that it was so easy to do marketing. All one needs is a bunch of ideas put in place using new advertising methods, social media, print ads and all gimmicks we read in the bible "Kotler". Sadly and fortunately my illusion was awaiting a major setback in the upcoming months.
“The Future of India lies in its villages” – Mahatma Gandhi
“You can have any car you want, as long as it is black” – Henry Ford
A year ago, I came to IIM Bangalore abreast with dreams of becoming the next big revolutionary brand manager. You know, we all have our fantasies. Here was the country’s best B-School: all had to do now was ask, well, and also lose all my hair, working hard to realize that fantasy. IIM Bangalore offers electives at the end of the first year itself of the Post Graduate Programme in Management, allowing students to invest more energy into what they identify with. Although, the degree awarded to everyone is the same, one can always gain deep knowledge through selective choice of electives.
Cricket stadia across small town India have suddenly started seeing the influx of large batches of school kids accompanied by their teachers and peons to attend the international cricket matches. The former generation would remember going to the stadium with their cricket-crazy families in the 90s - the madness of a stadium considered to be no place a school should organize an excursion to.
