Marketing - Learning The Digital Way!
“The network of human nodes is the biggest advantage of digital marketing.”
uma ch
Marketing Myths
The first question that arises in our mind when we go for MBA is about the specialization. Be it Finance/Marketing/Operations/HR etc, this is the most important question of your career at that point, as it might as well be the field in which you’ll have to work for at least some years. If you’re interested in Marketing, at some point, you’ll get to know about the biggest myths of Marketing, i.e. marketing and Sales are the same. Also, selling is an easy job and anyone can do it. Let’s try to prove that wrong.
IIM Bodh Gaya
How Color Affects Marketing And Branding
The study of color psychology can greatly help a designer to create not just beautiful but also a profitable product. Using colors in harmony with each other, you can greatly affect a visitor’s behavioral patterns. Color is as important as text: when combined masterfully, these two tools can ease the perception of the image and contribute to better memorability; when the combination is wrong, the outcome may be funny and awkward like this.
Brian Jens
B2B Marketing – What IIM Kashipur Has Taught Me
My summer internship is all about B2B Marketing. Studying for one year in IIM Kashipur, having read 75% of Kotler. I used to wonder, without a specialisation in Marketing how will I be able to understand and excel in my summer internship. IIM Kashipur no doubt has got the magical marketing pixy dust, which even an Operations, Finance and HR enthusiast gets automatically. We don’t ask for any research papers or world famous case studies, because we get them all as a part of curriculum. Case study discussions are so much fun that you don’t feel like blinking even once. Professors tell you concepts and scenarios which are based out of their own industry experiences. At times it becomes difficult to understand whether it is marketing class or a strategic management class combined with finance pinch as well. The professors treat us not like students but as managers so speaking without prior knowledge, faking any concept, going unprepared for a case study discussion makes your class the worse. I think inspite of having spent little time, if I could perform good in the B2B projects given as a part of my summer internship, I really wonder what are we going to become after taking up the core marketing subjects in the coming trimesters.
Priya Talmale
Making Your Own Marketing Luck
The science of marketing allows a company to carefully match the qualities of their product and the ability of their organization with the problems, needs and wants of the market.
David Liff
How The Internet of Things Will Enable Digital Businesses
IoT (Internet of Things) has already established itself in industries such as manufacturing, healthcare and transportation, improving efficiencies, reducing risk and increasing productivity. These industries are replete with embedded systems making it easy to integrate an IoT Framework.
Naveen Joshi
How Employee Advocacy Builds Brand Equity - Views From Prabhakar
Word of mouth always has been the most powerful social media platform ever in the history of the world. Even before the internet was born and we formally christened it as social media. While word of mouth always found itself in marketing textbooks as a part of the marketing mix, it has largely been neglected consciously as a communication tool.
Prabhakar Mundkur
Why Sales Must Be More Important Than Marketing
I know many marketers who complain that marketing is always treated as a second-class part of the business. And while as a marketer I know the importance of providing consistently effective marketing, I also know that if other parts of the business are not effective, then you cannot fix it with any level of marketing.
David Liff
Marketing - Learning The Digital Way!
“The network of human nodes is the biggest advantage of digital marketing.”
uma ch
Marketing Myths
The first question that arises in our mind when we go for MBA is about the specialization. Be it Finance/Marketing/Operations/HR etc, this is the most important question of your career at that point, as it might as well be the field in which you’ll have to work for at least some years. If you’re interested in Marketing, at some point, you’ll get to know about the biggest myths of Marketing, i.e. marketing and Sales are the same. Also, selling is an easy job and anyone can do it. Let’s try to prove that wrong.
IIM Bodh Gaya
How Color Affects Marketing And Branding
The study of color psychology can greatly help a designer to create not just beautiful but also a profitable product. Using colors in harmony with each other, you can greatly affect a visitor’s behavioral patterns. Color is as important as text: when combined masterfully, these two tools can ease the perception of the image and contribute to better memorability; when the combination is wrong, the outcome may be funny and awkward like this.
Brian Jens
B2B Marketing – What IIM Kashipur Has Taught Me
My summer internship is all about B2B Marketing. Studying for one year in IIM Kashipur, having read 75% of Kotler. I used to wonder, without a specialisation in Marketing how will I be able to understand and excel in my summer internship. IIM Kashipur no doubt has got the magical marketing pixy dust, which even an Operations, Finance and HR enthusiast gets automatically. We don’t ask for any research papers or world famous case studies, because we get them all as a part of curriculum. Case study discussions are so much fun that you don’t feel like blinking even once. Professors tell you concepts and scenarios which are based out of their own industry experiences. At times it becomes difficult to understand whether it is marketing class or a strategic management class combined with finance pinch as well. The professors treat us not like students but as managers so speaking without prior knowledge, faking any concept, going unprepared for a case study discussion makes your class the worse. I think inspite of having spent little time, if I could perform good in the B2B projects given as a part of my summer internship, I really wonder what are we going to become after taking up the core marketing subjects in the coming trimesters.
Priya Talmale
Making Your Own Marketing Luck
The science of marketing allows a company to carefully match the qualities of their product and the ability of their organization with the problems, needs and wants of the market.
David Liff
How The Internet of Things Will Enable Digital Businesses
IoT (Internet of Things) has already established itself in industries such as manufacturing, healthcare and transportation, improving efficiencies, reducing risk and increasing productivity. These industries are replete with embedded systems making it easy to integrate an IoT Framework.
Naveen Joshi
How Employee Advocacy Builds Brand Equity - Views From Prabhakar
Word of mouth always has been the most powerful social media platform ever in the history of the world. Even before the internet was born and we formally christened it as social media. While word of mouth always found itself in marketing textbooks as a part of the marketing mix, it has largely been neglected consciously as a communication tool.
Prabhakar Mundkur
Why Sales Must Be More Important Than Marketing
I know many marketers who complain that marketing is always treated as a second-class part of the business. And while as a marketer I know the importance of providing consistently effective marketing, I also know that if other parts of the business are not effective, then you cannot fix it with any level of marketing.
David Liff