Sales & Marketing | InsideIIM

Why Facebook Looks Poised For World Domination

Of the five American technology giants that are now spoken about in the same breath ( Google, Apple, Facebook, Amazon and Microsoft), I believe that it is Facebook that has the brightest future. A rigorous defence of this claim would require a proper assessment of the strengths, weaknesses and addressable market opportunities in front of all five companies, and I will do that in subsequent posts. For now, I find it really funny that most people view Facebook as nothing more than a passing fad or a silly pastime, unworthy of being spoken in the same breath as Amazon, Google, Microsoft and Apple. Here’s why I think they are all wrong.

Shyam Sunder RamaKrishnan11 Mar 2016

Nestle : Case of Bad Rumour Management - Views From Prabhakar

The funny thing about rumours is that there are 2 kinds, as we all know from our personal experiences. When a rumour starts you don't know if it is true or false. Either way it tends to grow virally almost in geometric progression. And all the time the public waits for a confirmation on the truth or falsity of the rumour and anxiously at that.

Prabhakar Mundkur05 Mar 2016

3 Gems On Innovation From Steve Jobs

Innovation – the most overused (and dare I say abused) word in the corporate world today. Ask managers what the organization needs most and they will say ‘innovation and creativity’. And they are right! But when it’s time to walk the talk... well, you know what follows as well as me.

Vishal Kataria04 Mar 2016

Lipton : A Lesson in Rumour Management - Views From Prabhakar

Earlier this month a mis-informed consumer threatened to damage the 125 year reputation of Lipton, when she claimed to have found worms in Lipton Lemon Green Tea bags and then uploaded a video on social media.

Prabhakar Mundkur03 Mar 2016

Facebook's New Emojis And Body Language - Views From Prabhakar

Scientific research on non-verbal communication began with the 1872 publication of Charles Darwin’s The Expression of the Emotions in Man and Animals. Every day we respond to thousands of non verbal cues which include postures, facial expression, eye gaze, gestures, and tone of voice. Remember when your wife asks you after that little familial tiff, if you are angry and you almost scream back at her and say NO I AM NOT ANGRY. Often meaning you really are.

Prabhakar Mundkur26 Feb 2016

The Freedom 251 Pricing Is Actually A Brilliant Marketing Move - Here's Why

With the sale having gone viral and hopefully millions of potential buyers now aware of the brand, Ringing Bells has achieved what even a big-ticket ad campaign couldn't have got it.

Deepak Kumar19 Feb 2016

How Intimately You Know Your Prospective Customer Is Everything

No product is perfect for every purpose. The trick is to make your product excellent for a specific purpose, and make sure that the people who have this specific purpose know about what you can offer, and prefer it to the way they are already doing it, and prefer it to all the other ways that that could be doing it

David Liff11 Feb 2016

'Marketing In The Moment' By Mr. Anupam Dikhit, Industry Manager, Twitter India

On the 14th of January, 2016, VGSoM had the privilege of welcoming to the campus Mr. Anupam Dikhit, Industry Manager, Twitter India for an interaction with the students under the Vaarta’ 16 series of guest lectures. Specializing in the digital marketing ecosystem, Mr. Dikhit, who also has the distinction of being chosen as the Economic Times Young Leader in 2012, had a wealth of experience to share with the audience. In what was an exceedingly engaging session, the students gained some valuable exposure to ‘marketing in the moment’, a trend that is taking precedence over conventional marketing mechanisms, and more so in a transforming global market characterized by the customer’s need for relatedness and instant gratification.

VGSoM Kharagpur19 Jan 2016