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Marketing Mix: A Way Of Life

Marketing Mix: A Way Of Life

After a long time, I got an opportunity to meet my friend. We discussed a lot of things from our old memories to the significance of mind and human behavior. A very interested thing which came on the table was about traditional marketing concepts and how they are an indivisible part of human life and behavior. Generally, marketing concepts are considered as tools being used by businesses to grow and connect with their customers. Marketing campaigns are being run by corporates, social activists, political parties, government to enhance awareness about certain product, service, person or cause.

Keshav Sharma
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Sales Ki Stint Bareilly Mein - A XLRI Alumna's Story

Sales Ki Stint Bareilly Mein - A XLRI Alumna's Story

When my interview happened in my college, I was asked to speak in Hindi for few minutes, I found it ridiculous But then I did try(being from Southern part of India, I had Hindi as a subject from Class 5 to 8, didn’t bother to learn more than numbers till 25, never had the inclination to watch Hindi soaps or movies, hadn’t found the necessity to learn Hindi at any point in my life till now) , I tried really hard(my only previous conversations in Hindi was with the maids in college hostel and they were nice enough to not laugh at me when I spoke to them) and I guess I ended up providing enough entertainment to the interviewer. Well, I was quite surprised when I was given the offer to be part of a big MNC company with good package, I was rejoicing !

Ganashree S
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Thriving As A Woman In Sales - An IIFT Alumna's Story

Thriving As A Woman In Sales - An IIFT Alumna's Story

June 3, 2013 was the start of a great adventure; my first job and that too, in the FMCG industry. Getting a foot in this glorified sector is the dream of many Indian b-school grads. Most of us begin our FMCG journey by roughing it out in the big, bad world of Sales. After understanding how FMCG Sales works, we eventually move to other roles.

Apurva Joshi
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Marketing Lessons from IndiGo Airlines - Strategy with RS

Marketing Lessons from IndiGo Airlines - Strategy with RS

IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?

Rajesh Srivastava
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