Everyone must have come across a term called "marketing" and without your knowledge at least once in your lifetime you donned the role of a marketeer. Everyday if not every moment you are behaving in a way that a marketing professional wants to.
The encyclopedia of psychology defines guilt as an emotional state produced by thoughts, that we have not lived up to our ideal self and could have done otherwise. Extending on similar lines, consumer guilt has been defined as a negative feeling resulting from a consumer decision that is against one’s ideals. The psychological models of consumer decision making generally concentrate on cognitive processes like influence, motivation etc. These are derived by various emotions in the human brain like happiness, guilt, pride and others. “Open happiness” by Coca cola or “kuch meetha ho jaye” by Cadbury’s diary milk touch upon the happiness quotient.
It’s crazy how quickly we pick up things and make it a part of our lingo, and sometimes our lives. Take the ‘mauka mauka’ commercials for example. We cannot watch a cricket match without them. They’re hilarious. I can’t write this without humming ‘mauka mauka’ and I bet neither can you read this is without humming ‘mauka mauka’. Stupid isn’t it? We enjoy it nevertheless.
Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.
Time to explore new faces of social media marketing David Muller, a successful businessman and creator of Veritasium expressed his disappointment over using Facebook as a marketing tool. According to Social Media Examiner’s report, less than 50% of the marketers believe that Facebook is not an effective platform to market their products or services. Still, a whopping 97% B2C firms use Facebook as a social media platform. This paradox is quite inexplicable or so it seems.
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These well-known liquor brands, similar to cigarette or tobacco brands, are banned from promotion campaigns. The brand managers of these products have thus devised a new style of promotion - surrogate marketing/advertising.
Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing into one of perception building. Image is everything. Consumers make purchase decisions based on the brand rather than the reality of the product. Perfectly good products can fail as a result of bad branding. While this means brands can become more valuable than their physical assets, it also means they can lose this value overnight. Perception is an ephemeral concept. Failing brands usually commit one or more of the mistakes that have come to be known as the 7 deadly sins of branding.
Big Data is such a buzz word today that everyone keeps throwing it around without fully understanding it. In fact we have seen CEOs and CMOs talk about it at various conferences without fully knowing how it can help their company or to the listeners. Big Data is useless without a context and without a clear goal in mind.
Everyone must have come across a term called "marketing" and without your knowledge at least once in your lifetime you donned the role of a marketeer. Everyday if not every moment you are behaving in a way that a marketing professional wants to.
The encyclopedia of psychology defines guilt as an emotional state produced by thoughts, that we have not lived up to our ideal self and could have done otherwise. Extending on similar lines, consumer guilt has been defined as a negative feeling resulting from a consumer decision that is against one’s ideals. The psychological models of consumer decision making generally concentrate on cognitive processes like influence, motivation etc. These are derived by various emotions in the human brain like happiness, guilt, pride and others. “Open happiness” by Coca cola or “kuch meetha ho jaye” by Cadbury’s diary milk touch upon the happiness quotient.
It’s crazy how quickly we pick up things and make it a part of our lingo, and sometimes our lives. Take the ‘mauka mauka’ commercials for example. We cannot watch a cricket match without them. They’re hilarious. I can’t write this without humming ‘mauka mauka’ and I bet neither can you read this is without humming ‘mauka mauka’. Stupid isn’t it? We enjoy it nevertheless.
Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.
Time to explore new faces of social media marketing David Muller, a successful businessman and creator of Veritasium expressed his disappointment over using Facebook as a marketing tool. According to Social Media Examiner’s report, less than 50% of the marketers believe that Facebook is not an effective platform to market their products or services. Still, a whopping 97% B2C firms use Facebook as a social media platform. This paradox is quite inexplicable or so it seems.
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These well-known liquor brands, similar to cigarette or tobacco brands, are banned from promotion campaigns. The brand managers of these products have thus devised a new style of promotion - surrogate marketing/advertising.
Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing into one of perception building. Image is everything. Consumers make purchase decisions based on the brand rather than the reality of the product. Perfectly good products can fail as a result of bad branding. While this means brands can become more valuable than their physical assets, it also means they can lose this value overnight. Perception is an ephemeral concept. Failing brands usually commit one or more of the mistakes that have come to be known as the 7 deadly sins of branding.
Big Data is such a buzz word today that everyone keeps throwing it around without fully understanding it. In fact we have seen CEOs and CMOs talk about it at various conferences without fully knowing how it can help their company or to the listeners. Big Data is useless without a context and without a clear goal in mind.
