Integrated Marketing Communication - covering all bases
Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the individual strengths. The concept of Integrated Marketing Communication implicitly provides auxiliary benefits such as - a single/synchronized brand voice and experience; cost efficiencies, generated through creativity and production; and opportunities for added value and bonus.
Dipayan Sinha
The Viral Fever. The Viral Strategy
In the middle of all the anti-Section 377 videos released, possibly the one that best summarizes Indian attitudes and perceptions towards same-sex love or attraction is ‘Coming Out Of The Kitchen Closet’, the recent sketch published by The Viral Fever on YouTube.
Debalina Haldar
IIMK Internship ‘K’ronicles – Tara Rajagopalan, Summer Internship at ITC (Marketing)
Leading FMCG brands are often the most sought after organizations for internships by marketing enthusiasts. In the second edition of the ‘IIMK Internship ‘K’ronicles’ series, Tara Rajagopalan shares her experience at ITC. Tara has graduated from NIT Surathkal and has worked with Microsoft for two years in the field of software development. She is also a member of the Industry Interaction Cell at IIMK.
Public relat IIM Kozhikode
Integrated Marketing Communication - covering all bases
Wikipedia defines Integrated Marketing Communication (IMC) as the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional to reinforce each other. IMC entails leveraging the maximum potential of each marketing channel individually such that the overall efficacy of the marketing becomes more than the sum of the individual strengths. The concept of Integrated Marketing Communication implicitly provides auxiliary benefits such as - a single/synchronized brand voice and experience; cost efficiencies, generated through creativity and production; and opportunities for added value and bonus.
Dipayan Sinha
The Viral Fever. The Viral Strategy
In the middle of all the anti-Section 377 videos released, possibly the one that best summarizes Indian attitudes and perceptions towards same-sex love or attraction is ‘Coming Out Of The Kitchen Closet’, the recent sketch published by The Viral Fever on YouTube.
Debalina Haldar
IIMK Internship ‘K’ronicles – Tara Rajagopalan, Summer Internship at ITC (Marketing)
Leading FMCG brands are often the most sought after organizations for internships by marketing enthusiasts. In the second edition of the ‘IIMK Internship ‘K’ronicles’ series, Tara Rajagopalan shares her experience at ITC. Tara has graduated from NIT Surathkal and has worked with Microsoft for two years in the field of software development. She is also a member of the Industry Interaction Cell at IIMK.
Public relat IIM Kozhikode