Sales & Marketing | InsideIIM

Digital Marketing of a Product - 5 Trends

Digital marketing centers on the Internet, which has become both a communication vehicle and a very powerful marketing. The Internet can be used both to push a message to someone like email, IM, RSS, and voice broadcast, as well to “pull” content serving a banner ad and Pay per Click search terms. Marketing campaigns using both Push and Pull Internet technology is Digital Marketing. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more. Digital marketing can be cost-effective, but to make it really efficient here are five trends

RAGHAVENDER SRIDHAR27 Feb 2014

Digital Marketing- Next Big Thing for Movie Marketing

From painting posters on walls, road to road microphone announcement to Google Hangout with fans, film marketing has come a long way. Today, promoting a film is not restricted to having a theatrical promo, followed by plastering the cities’ landscape with hoardings and trailers on the telly. Film-makers and marketers want to reach out to their audience and engage them in conversations around their films. They do not only want to be seen and heard, they want to hear their viewers as well.

Lalit Choudhary02 Jan 2014

Is NaMo just a fine Marketing Baron? - Politics and Management Series

First year IIM Kozhikode student Venu Merh's view on Narendra Modi's Marketing and PR tactics

Venu Merh23 Oct 2013

Marketing in the Digital Space

Garima Jain, Manager at Johnson and Johnson and also an alumna of IIM Indore and Carnegie Mellon has created a learning module on Marketing in the Digital Space for the benefit of the community of students and professionals on InsideIIM.com. We cover SEO/SEM, Social Media Marketing, Crisis Management and Measuring ROI.

Team InsideIIM21 Aug 2013