Sales & Marketing | InsideIIM

A Challenging Case and Interaction With Leadership Is What Attracted Us To Asian Paints

Registering for a case study competition conducted by organizations is pretty easy and hardly takes a few minutes, however, having the motivation to complete a case study and submit your solution is highly dependent on the quality of the case. None of us lacked that motivation! That’s how intriguing and exciting the cases of the three case study competitions of Asian Paints, namely Canvas (For Sales and Marketing folks), Chain Reaction (Targeted at Supply Chain/Operations students) and Conundrum (For students of Human Resources) were.

InsideIIM Career Services26 Apr 2022

Complete Guide To Becoming A Millionaire In A Trillion-Dollar SaaS Industry

With SaaS companies rising everywhere, SaaS Sales have become a highly sought-after role in the world of startups and innovation. Undoubtedly, SaaS is a highly profitable business model with an estimated market value of USD 700 billion by 2030. While this doesn't make SaaS sales the only profitable way to sell software online, it's certainly one of the most widely used.

Team InsideIIM15 Apr 2022

10 Questions On Powerful Concepts That Can Get You High Conversion Rates

Today, everyone knows the software services that form an integral part of a day in the life of a corporate professional. Right from using services to manage leads & customers, manage employees and their payrolls, manage finances & accounting, manage inventories & logistics information; Software-as-a-Services (SaaS) apps have become an indispensable part of management in organizations.

Team InsideIIM14 Apr 2022

5 Marketing Trends That You Can’t Avoid In 2022, Ft. Sandeep Das

Gone are the days when brands were only concerned about making their products visible to the consumers for them to make a choice either to buy or skip them. Now, they are trying to be part of the larger narrative of our lives. Brands are tapping into our culture, societal norms, beliefs and insecurities to come up with newer and innovative campaigns. But how are they planning to do it in a world that is getting over the aftershocks of a global pandemic and how brand narratives are changing rapidly?

Team InsideIIM12 Mar 2022

What goes into an effective decision making process? Ft. TAS Manager Vasundhara N

What goes into an effective decision making process? Find out this and more in an insightful article written by TAS manager, Vasundhara Narang. Every decision we make is a shift from what we want to do to who we become. It’s the same for organizations, and naturally a pressure inducing thought. Every time we enter into a problem statement, especially a time limited project or an internship, we put a lot of thought into the decision we take or recommend our organizations to take. Since this becomes a significant milestone of our projects, I would like to share my personal approach to Decision Making. #SettleForMore

InsideIIM Career Services15 Feb 2022

Want To Make A Sales & Marketing Career? Secret Behind Building Trusted Brands From Reckitt Leaders

Brands are not built in a day. Through constant efforts, carefully led out strategies, understanding customer pain points, target audience, tracking data and countless other variables are associated with building a solid foundation for a new brand. And one company that has done it over and over again throughout the years is, Reckitt, previously known as RB. Whether it is Har Ghar Ki Zaruruat Dettol or the Harpic bathroom cleaner or the mosquito saviour Mortein, Reckitt has built legacy brands through carefully crafted strategies for years. Now, the leaders of Reckitt are here to help you crack your B-school and get a chance to be part of the legacy.

InsideIIM Career Services10 Feb 2022

5 Must-Try Tips For A Shortcut From Sales To Marketing

You’ve been working really hard for years in your sales job, we agree! The cold-calling, pitching, extensive traveling, keeping the josh high all the time and the endless client / customer demands. Do you feel that you don’t see yourself in Sales / Business Development in the long run and that you’re cut out for much more? If yes, maybe it's time to switch to a career in Marketing!

Team InsideIIM21 Dec 2021

Summer Internship Experience 2021 - Soulflower Co Ltd - Mukil Vasudevan Nair, SIBM Pune

In this article, Mukil Vasudevan Nair, a student of SIBM Pune who interned at Soulflower Co Ltd in the Sales and Marketing Domain talks about his summer internship experience. Find out about how he prepared for the summer placements, his onboarding process, his experiences & what his learnings are during this internship.

Team InsideIIM07 Dec 2021