Ziferblat and the On-Demand Economy
Starbucks charges for coffee upfront & lets you hang around as long as you please.
Rajesh Srivastava
How Oatly is Disrupting The Dairy Industry - Strategy With RS
An industry which has been our companion since the dawn of civilisation is under attack. Yes a cross industry competitor is determined to disrupt the milk industry. Oatly, a Swedish oat milk producer is offering a nondairy milk by blending oats & water. Oatly is not attempting to mislead people by passing off its product as ‘milk’. It is advertising itself as, ‘No milk. No soy. No badness.’ or ‘Like milk, but made for humans.’ The dairy lobby has been swift to file a lawsuit against the company pleading that the Oatly advertising campaign seeks to imply that milk is unhealthy. The lawsuit has raked up a controversy which is giving publicity to Oatly. This is getting more & more people to try Oatly. Result – Oatly has winged its way to over 12 countries in Europe & Asia & its revenue has bumped up 37% in Sweden, its home market. Emboldened by the success, the company has introduced frozen dessert, yogurt & creamer & a breakfast product which combines fruit juices with oats. If you were a stakeholder belonging to the dairy industry how would you tackle this situation?
Rajesh Srivastava
What Victoria's Secret Could Learn From Dove and Bobbie Brown - Strategy with RS
Womens' view about themselves is changing at a brisk pace. They are confident & desire to be their real self all the time. Regrettably many brands are not keeping pace with this reality. Result: women are rejecting these insensitive brands resulting in loss of business for them.
Rajesh Srivastava
How Amazon and Netflix Destroyed Their Own Businesses
"He not busy being born, is busy dying" - Bob Dylan
Rajesh Srivastava
What Makes The Silicon Valley So Special
Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.
Rajesh Srivastava
The Case of Maggi - Nestle and Reputation Management - Strategy with RS
A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the prescribed limit in samples tested by it. If this was not bad enough another set of cases have been filed against actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta for promoting the brand which is been found to be harmful for public health. With the cine stars drawn into the arena the spotlight on the controversy will be more intense & protracted.
Rajesh Srivastava
Should Brands Endorsed by Salman Khan Drop Him - Strategy with RS
The trailer of Salman’s next film Bajrangi Bhaijaan released recently and in a short span of time accrued lakhs of views. I saw it too and I pose this question to you - if Salman Khan was endorsing your brand would you drop him from your campaign? I would.
Rajesh Srivastava
Ziferblat and the On-Demand Economy
Starbucks charges for coffee upfront & lets you hang around as long as you please.
Rajesh Srivastava
How Oatly is Disrupting The Dairy Industry - Strategy With RS
An industry which has been our companion since the dawn of civilisation is under attack. Yes a cross industry competitor is determined to disrupt the milk industry. Oatly, a Swedish oat milk producer is offering a nondairy milk by blending oats & water. Oatly is not attempting to mislead people by passing off its product as ‘milk’. It is advertising itself as, ‘No milk. No soy. No badness.’ or ‘Like milk, but made for humans.’ The dairy lobby has been swift to file a lawsuit against the company pleading that the Oatly advertising campaign seeks to imply that milk is unhealthy. The lawsuit has raked up a controversy which is giving publicity to Oatly. This is getting more & more people to try Oatly. Result – Oatly has winged its way to over 12 countries in Europe & Asia & its revenue has bumped up 37% in Sweden, its home market. Emboldened by the success, the company has introduced frozen dessert, yogurt & creamer & a breakfast product which combines fruit juices with oats. If you were a stakeholder belonging to the dairy industry how would you tackle this situation?
Rajesh Srivastava
What Victoria's Secret Could Learn From Dove and Bobbie Brown - Strategy with RS
Womens' view about themselves is changing at a brisk pace. They are confident & desire to be their real self all the time. Regrettably many brands are not keeping pace with this reality. Result: women are rejecting these insensitive brands resulting in loss of business for them.
Rajesh Srivastava
How Amazon and Netflix Destroyed Their Own Businesses
"He not busy being born, is busy dying" - Bob Dylan
Rajesh Srivastava
What Makes The Silicon Valley So Special
Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.
Rajesh Srivastava
The Case of Maggi - Nestle and Reputation Management - Strategy with RS
A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the prescribed limit in samples tested by it. If this was not bad enough another set of cases have been filed against actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta for promoting the brand which is been found to be harmful for public health. With the cine stars drawn into the arena the spotlight on the controversy will be more intense & protracted.
Rajesh Srivastava
Should Brands Endorsed by Salman Khan Drop Him - Strategy with RS
The trailer of Salman’s next film Bajrangi Bhaijaan released recently and in a short span of time accrued lakhs of views. I saw it too and I pose this question to you - if Salman Khan was endorsing your brand would you drop him from your campaign? I would.
Rajesh Srivastava