InsideIIM

Strategy

357 articles
Page 43 of 45
The Birth of Re-Commerce - Strategy with RS

The Birth of Re-Commerce - Strategy with RS

E-Commerce poster boys – Flipkart, Snapdeal & Amazon created a platform for connecting sellers, offering fresh stock, with buyers. Over time it has lead to creation of a new market place for selling used products. OLX, Quikr cater to this market. These 2 market places feed on each other. The 1st sells fresh stock while the 2nd take it out making room for the 1st to step in again. This cycle is self perpetuating. A new business model – Re-commerce may threaten these business models.

Rajesh Srivastava
Read More
What the Launch of Apple Music Means - Strategy with RS

What the Launch of Apple Music Means - Strategy with RS

Apple is the largest music retailer in the world – courtesy iTunes. But its hegemony is under threat. Users are moving away from purchasing & downloading music to embracing the subscription & streaming model. Pandora, Spotify pioneered this trend. Spotify has a repository of 30 million songs & over 60 million subscribers. Apple sensing this shift has decided to introduce Apple Music, an app & music service. It is based on the insight that music industry is highly fragmented & the opportunity lies in integrating all the disparate elements to provide a seamless & pleasurable experience to customers. Apple Music has tasked itself with seamlessly integrating:

Rajesh Srivastava
Read More
Strategy | InsideIIM