Marketing Lesson from Sochi Winter Olympics - Strategy With RS
Can you get your customers to do anything against their wishes?
Rajesh Srivastava
Space Internet is Here
Space Internet will beam internet at speeds equal to if not better than fibre optic cables. For that it intends to surround earth with 1000s of low satellite who will sit in, what can be called as, low earth orbit – 5000 miles form earth, low enough to provide high speed access to internet but high enough to avoid interferences from other communication satellite & spectrum.
Rajesh Srivastava
Why You Should Treat Your Employees As Well As Your Customers
"Sticks in a bundle are unbreakable" - Bondei saying
Rajesh Srivastava
Walmart's New Online to Offline Model and Baidu's Waimai - Strategy with RS
If you wish to win your customer's heart & mind & eventually their business then you will have to come up with a business model which is in sync with their lifestyle & unique requirements.
Rajesh Srivastava
How E-Commerce Algorithms Have Been Practicing 'Surge' Pricing On You
Uber, made ‘surge’ price enter popular parlance. It is the price that is charged to customers depending upon demand, environment factors & more. For example, if it rains suddenly & demand for taxi goes up in an area, Uber will immediately raise the price under the guise of getting more drivers on the road! And when the demand falls the price too comes back to the ‘normal’. This strategy has caused an uproar with many labelling it as unethical & amoral because a user’s helplessness is being exploited for commercial gain.
Rajesh Srivastava
It Is Time For Reverse Reviews - Strategy with RS
Service providers – restaurants, airlines, banks, Uber are under 24 x 7 ‘review’ by customers.
Rajesh Srivastava
How Starbucks, Economist And Amazon Use Behavioural Science While Selling
Behavioural science seeks to understand why customers behave the way they do and more importantly, what influences their behaviour. Once we gain an understanding into this, we can get our customers to behave the way we want them to - of their own volition and at near zero cost.
Rajesh Srivastava
Lessons From Sweden's Revolutionary Blood SMS - Strategy With RS
As a person handling business / brand you know how difficult it is to get your customers to emotionally engage with your business / brand? You may erroneously lay the blame at the doorsteps of your customers surmising that they are 'cash rich' but ‘time & attention’ poor.
Rajesh Srivastava
Marketing Lesson from Sochi Winter Olympics - Strategy With RS
Can you get your customers to do anything against their wishes?
Rajesh Srivastava
Space Internet is Here
Space Internet will beam internet at speeds equal to if not better than fibre optic cables. For that it intends to surround earth with 1000s of low satellite who will sit in, what can be called as, low earth orbit – 5000 miles form earth, low enough to provide high speed access to internet but high enough to avoid interferences from other communication satellite & spectrum.
Rajesh Srivastava
Why You Should Treat Your Employees As Well As Your Customers
"Sticks in a bundle are unbreakable" - Bondei saying
Rajesh Srivastava
Walmart's New Online to Offline Model and Baidu's Waimai - Strategy with RS
If you wish to win your customer's heart & mind & eventually their business then you will have to come up with a business model which is in sync with their lifestyle & unique requirements.
Rajesh Srivastava
How E-Commerce Algorithms Have Been Practicing 'Surge' Pricing On You
Uber, made ‘surge’ price enter popular parlance. It is the price that is charged to customers depending upon demand, environment factors & more. For example, if it rains suddenly & demand for taxi goes up in an area, Uber will immediately raise the price under the guise of getting more drivers on the road! And when the demand falls the price too comes back to the ‘normal’. This strategy has caused an uproar with many labelling it as unethical & amoral because a user’s helplessness is being exploited for commercial gain.
Rajesh Srivastava
It Is Time For Reverse Reviews - Strategy with RS
Service providers – restaurants, airlines, banks, Uber are under 24 x 7 ‘review’ by customers.
Rajesh Srivastava
How Starbucks, Economist And Amazon Use Behavioural Science While Selling
Behavioural science seeks to understand why customers behave the way they do and more importantly, what influences their behaviour. Once we gain an understanding into this, we can get our customers to behave the way we want them to - of their own volition and at near zero cost.
Rajesh Srivastava
Lessons From Sweden's Revolutionary Blood SMS - Strategy With RS
As a person handling business / brand you know how difficult it is to get your customers to emotionally engage with your business / brand? You may erroneously lay the blame at the doorsteps of your customers surmising that they are 'cash rich' but ‘time & attention’ poor.
Rajesh Srivastava