A Lesson on Brand Communication and Contextual Marketing
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Rajesh Srivastava
Managing Issues of Quality - The Apple Way - Strategy With RS
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
Rajesh Srivastava
This Mass Market Auto company is Winning - Strategy With RS
Do you know which mass market auto company tops the 'initial quality' as per J D Power?
Rajesh Srivastava
How We Are Tempted To Buy Things We Don't Need - Strategy With RS
I visited McDonald’s with a pledge that I will not indulge my self with French fries. When I reached the order counter I firmly said, ‘1 Fillet-o-fish & a small Coke, please.’ She keyed in my order, looked up & with a hint of smile asked innocuously, ‘Would you like French fries to with it?’. The tempting 'offer' melted my will power & what I can only put to a moment of indiscretion said, ‘yes’. While munching on French fries I reflected on how I was made to buy what I was determined not to buy. And then I realized that it is not only McDonald, but most brands deploy various strategies to get us to either buy or consume more so that they benefit form increased sales. Here is a partial list of industries & strategies deployed by them to make us buy / consume more:
Rajesh Srivastava
Lessons from Dell's Mistakes In Going Asset Light
Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly outsourced to them. This strategy leads to the following benefits:
Rajesh Srivastava
Aerie Is Cashing In On The Discontent With Victoria's Secrets - Strategy With RS
Victoria Secret’s is facing the wrath of its customers because of its ‘’Perfect Body’ campaign. (Refer to my earlier post on this issue). Today’s customer will patronise brands which they can trust & relate too.
Rajesh Srivastava
Marketing Lessons from IndiGo Airlines - Strategy with RS
IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?
Rajesh Srivastava
From Touch to Voice Activation - Colossal Strides in Artificial Intelligence
The way we interact with our smart devices will change in coming months. It will migrate from ‘touch’ to ‘voice activation’. This is not the 1st time this strategy is being introduced.
Rajesh Srivastava
A Lesson on Brand Communication and Contextual Marketing
"The single biggest problem in communication is the illusion that it has taken place" - George Bernard Shaw
Rajesh Srivastava
Managing Issues of Quality - The Apple Way - Strategy With RS
Have you heard of Apple’s ‘Early Field Failure Analysis’ (EFFA) Team? This Team works under Apple Care & is tasked with identifying problems that early Apple buyers face on using the device. And then ensuring that each one of them is eliminated from the root itself so that they do not ‘spread’.
Rajesh Srivastava
This Mass Market Auto company is Winning - Strategy With RS
Do you know which mass market auto company tops the 'initial quality' as per J D Power?
Rajesh Srivastava
How We Are Tempted To Buy Things We Don't Need - Strategy With RS
I visited McDonald’s with a pledge that I will not indulge my self with French fries. When I reached the order counter I firmly said, ‘1 Fillet-o-fish & a small Coke, please.’ She keyed in my order, looked up & with a hint of smile asked innocuously, ‘Would you like French fries to with it?’. The tempting 'offer' melted my will power & what I can only put to a moment of indiscretion said, ‘yes’. While munching on French fries I reflected on how I was made to buy what I was determined not to buy. And then I realized that it is not only McDonald, but most brands deploy various strategies to get us to either buy or consume more so that they benefit form increased sales. Here is a partial list of industries & strategies deployed by them to make us buy / consume more:
Rajesh Srivastava
Lessons from Dell's Mistakes In Going Asset Light
Most companies look at costs as fixed and variable costs. And if reliable partners can be found to undertake the activities related with variable costs, all of it is quickly outsourced to them. This strategy leads to the following benefits:
Rajesh Srivastava
Aerie Is Cashing In On The Discontent With Victoria's Secrets - Strategy With RS
Victoria Secret’s is facing the wrath of its customers because of its ‘’Perfect Body’ campaign. (Refer to my earlier post on this issue). Today’s customer will patronise brands which they can trust & relate too.
Rajesh Srivastava
Marketing Lessons from IndiGo Airlines - Strategy with RS
IndiGo, the budget airline, has metamorphosed into the fastest growing and largest airline in India with a market share of 38.9%. (May 2015). What has catapulted this airlines to such an exalted position especially when airlines are going bankrupt or flying into losses?
Rajesh Srivastava
From Touch to Voice Activation - Colossal Strides in Artificial Intelligence
The way we interact with our smart devices will change in coming months. It will migrate from ‘touch’ to ‘voice activation’. This is not the 1st time this strategy is being introduced.
Rajesh Srivastava