Ola, Uber and Rickshaws - Strategy With RS
What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.
Rajesh Srivastava
Mandi Trades App - How Technology Can Help Farmers
Technology is improving lives. But mainly of people residing in urban & semi urban areas. Not so much of people residing in rural areas.
Rajesh Srivastava
Men's Grooming Market Is Booming - Strategy With RS
Men’s grooming market in India is estimated to be at Rs. 5300 crore & is estimated to be growing at CGR of 11%.
Rajesh Srivastava
Wooing the multi-channel shopper: How traditional retailers can compete with e-tailers
Till recently, buyers were influenced by brand advertisements or word of mouth, which motivated them to visit brick and mortar stores to buy a brand. In the store, salespersons further educated the buyer about the brand. Based on inputs from these myriad sources, the buyer purchased the brand. The buyer pursued a perfectly linear way of buying.
Rajesh Srivastava
The On Demand Economy and Hyperlocalization - Strategy With RS
We are in the midst of ever growing popularity of ‘On Demand’ economy, also popularly referred to as ‘Sharing’ economy. The DNA of On Demand economy are: 1.Time Sensitive: The service should be delivered when required. 2.Right quantity: The service should deliver the ‘exact’ quantity required. 3.Reliability: It should deliver what is promised 4.Pay for what you use: Users will pay for what they use. Not more! 5.Service should expand & collapse to meet users requirements 6.Remedy: If the service provided is not what was promised then there should be a remedial mechanism for rectifying the ‘mistake’. 7.It is self correcting
Rajesh Srivastava
What Nike Did After Receiving A Note From A Customer
Nike wishes everyone on the planet to ‘Just Do It’. And it is walking the talk, too.
Rajesh Srivastava
Amazon Home Services - Strategy With RS
Amazon aspires to an ‘everything’ store – once a customer comes on Amazon platform then she should not go elsewhere & spend all her shopping dollar & more on Amazon platform.
Rajesh Srivastava
Nestle's Unusual New Strategy To Introduce Coffee-Mate Natural Bliss
Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
Rajesh Srivastava
Ola, Uber and Rickshaws - Strategy With RS
What do successful businesses do to ensure that there top line & bottom line keeps growing? One strategy is to plan an entry into adjacent territory.
Rajesh Srivastava
Mandi Trades App - How Technology Can Help Farmers
Technology is improving lives. But mainly of people residing in urban & semi urban areas. Not so much of people residing in rural areas.
Rajesh Srivastava
Men's Grooming Market Is Booming - Strategy With RS
Men’s grooming market in India is estimated to be at Rs. 5300 crore & is estimated to be growing at CGR of 11%.
Rajesh Srivastava
Wooing the multi-channel shopper: How traditional retailers can compete with e-tailers
Till recently, buyers were influenced by brand advertisements or word of mouth, which motivated them to visit brick and mortar stores to buy a brand. In the store, salespersons further educated the buyer about the brand. Based on inputs from these myriad sources, the buyer purchased the brand. The buyer pursued a perfectly linear way of buying.
Rajesh Srivastava
The On Demand Economy and Hyperlocalization - Strategy With RS
We are in the midst of ever growing popularity of ‘On Demand’ economy, also popularly referred to as ‘Sharing’ economy. The DNA of On Demand economy are: 1.Time Sensitive: The service should be delivered when required. 2.Right quantity: The service should deliver the ‘exact’ quantity required. 3.Reliability: It should deliver what is promised 4.Pay for what you use: Users will pay for what they use. Not more! 5.Service should expand & collapse to meet users requirements 6.Remedy: If the service provided is not what was promised then there should be a remedial mechanism for rectifying the ‘mistake’. 7.It is self correcting
Rajesh Srivastava
What Nike Did After Receiving A Note From A Customer
Nike wishes everyone on the planet to ‘Just Do It’. And it is walking the talk, too.
Rajesh Srivastava
Amazon Home Services - Strategy With RS
Amazon aspires to an ‘everything’ store – once a customer comes on Amazon platform then she should not go elsewhere & spend all her shopping dollar & more on Amazon platform.
Rajesh Srivastava
Nestle's Unusual New Strategy To Introduce Coffee-Mate Natural Bliss
Nestle to cash in on the rising demand for ‘natural’ products has introduced Coffee-Mate Natural Bliss, a naturally flavored dairy creamer. But the market is crowded with brands making this claim.
Rajesh Srivastava