Reputation Management: What To Do When Your Brand Is Hit by a Scandal
"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett.
Rajesh Srivastava
Paytm, The Taobao Model And Cricket - Strategy With RS
#Paytm gained traction as a mobile wallet player – through which subscribers could pay for a range of products & services – phone recharge etc.
Rajesh Srivastava
A Real Life Story of Delightful Customer Service - Strategy With RS
The Jet Airways flight was about to land in Mumbai. I retrieved my Titan Nebula watch from my bag, where I had safely deposited while passing through security at Dubai airport. The 1st thing I noticed left me disappointed – the glass cover was missing. More disappointment awaited me. As I was tying the watch I felt a ‘biting’ sensation on my wrist. When I turned the watch, to my horror, I found the back of the watch – steel case, too was missing. And to complete my misery the watch had stopped working.
Rajesh Srivastava
Conscious Capitalism : Case Studies from Apple and Unilever
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near” – Jack Welch
Rajesh Srivastava
How Alcohol Companies Are Differentiating Themselves - Strategy With RS
Alcohol companies go to great extent to differentiate themselves. A strategy followed by few companies involves lacing their alcohol with ‘ingredients’ which can deliver benefits desired by a section of connoisseurs.
Rajesh Srivastava
Alcoholic Architecture - A New Disruptive Way To Drink - Strategy With RS
Alcoholic Architecture (Facade Photo by Jonathan Brown)
Rajesh Srivastava
Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS
Sensodyne wants to own ‘sensitivity’ in the heart & mind of its customers. It also knows that it may not be successful in achieving this objective by merely putting out ‘advertisement’ - research indicates that majority of people are likely to ignore them or may not believe them – because experience has taught them that an advertisement contains biased,1 – sided information which the company puts out so that buying decision is made in there favor.
Rajesh Srivastava
A Brand Is Not Enough. Create a Cool Brand
Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.
Rajesh Srivastava
Reputation Management: What To Do When Your Brand Is Hit by a Scandal
"It takes 20 years to build a reputation and five minutes to ruin it." – Warren Buffett.
Rajesh Srivastava
Paytm, The Taobao Model And Cricket - Strategy With RS
#Paytm gained traction as a mobile wallet player – through which subscribers could pay for a range of products & services – phone recharge etc.
Rajesh Srivastava
A Real Life Story of Delightful Customer Service - Strategy With RS
The Jet Airways flight was about to land in Mumbai. I retrieved my Titan Nebula watch from my bag, where I had safely deposited while passing through security at Dubai airport. The 1st thing I noticed left me disappointed – the glass cover was missing. More disappointment awaited me. As I was tying the watch I felt a ‘biting’ sensation on my wrist. When I turned the watch, to my horror, I found the back of the watch – steel case, too was missing. And to complete my misery the watch had stopped working.
Rajesh Srivastava
Conscious Capitalism : Case Studies from Apple and Unilever
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near” – Jack Welch
Rajesh Srivastava
How Alcohol Companies Are Differentiating Themselves - Strategy With RS
Alcohol companies go to great extent to differentiate themselves. A strategy followed by few companies involves lacing their alcohol with ‘ingredients’ which can deliver benefits desired by a section of connoisseurs.
Rajesh Srivastava
Alcoholic Architecture - A New Disruptive Way To Drink - Strategy With RS
Alcoholic Architecture (Facade Photo by Jonathan Brown)
Rajesh Srivastava
Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS
Sensodyne wants to own ‘sensitivity’ in the heart & mind of its customers. It also knows that it may not be successful in achieving this objective by merely putting out ‘advertisement’ - research indicates that majority of people are likely to ignore them or may not believe them – because experience has taught them that an advertisement contains biased,1 – sided information which the company puts out so that buying decision is made in there favor.
Rajesh Srivastava
A Brand Is Not Enough. Create a Cool Brand
Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway.
Rajesh Srivastava