The Success of Pro Kabbadi League - Strategy With RS
Did you know that Pro Kabaddi League - #PKL is the 2nd most viewed sporting event (Viewership: 435 million) after IPL (552 million) in India?
Did you know that Pro Kabaddi League - #PKL is the 2nd most viewed sporting event (Viewership: 435 million) after IPL (552 million) in India?
Cristiano Ronaldo is arguably the planet’s best footballer. Let me share with you what it took him to reach this exalted position. From a young age he set goals for himself & then worked backward to realize them. As an 18 year old when he came to Man Utd, for merely $12 million pounds, he set a goal for himself of becoming the world’s best footballer & then he did everything required to become one:
Welcome to On Demand economy. In this economy customers will ‘pay for performance’. Realising this reality business are reworking on their business model to cater to this new reality.
Till recently, competition was visible and direct. Car manufacturers competed with other car manufacturers and at best with other four-wheelers like jeeps, or two-wheelers. In most cases, competition was benign—a company would get ample opportunity to respond and recover.
Like millions of people around the world I too admire Warren Buffet. He has been liberal in sharing his wisdom with rest of us through simply worded quotes which all of us can understand. I want to share some of his wisdom which have resonated with me. I am sure they will resonate with you too.
Starbucks realised that it was leaving money on the table. It gave customers compelling reasons to visit it in the morning & afternoon but not in the late ‘evening’. It also realised that it has prime real estate in urban markets which it could be ‘monetising’ more efficiently & effectively in the late evening hours stretching till its closing time.
I wish to share 2 widely prevalent insights & how they are being leveraged to build profitable businesses:
Saw #BajrangiBhaijan - (BB). Found it engrossing. #SalmanKhan has played the character & not himself. Other than that I realized that the film follows #Pixar’s Rules for phenomenal story telling almost to the tee. 1.Pixar’s Rule 1: You admire a character for trying not for success. BB: Throughout the film, Bajrangi is trying to unite the girl with her family. Success of the mission is shown in the last frame when he throws up the little girl in sheer joy!