Summer Saga

Is It Worth It Without The Perks? - Dhruv Dhingra's Internship Experience At Bharti Infratel Limited - IMT Ghaziabad

I’ll begin by posing a very simple question, to all those who have undergone summer internships as a part of the MBA curriculum. What were the aspirations you had in mind, before you began your stint as an intern? Probably, great work culture would be most pertinent. Then, everyone would like a supportive mentor. And if the profile suits your desire, what else you’ll need? Or is there a missing part in the puzzle?

The Road Not Taken - Internship Experience At BPCL

Tryst With B2B Marketing - 60 Days Of Summer Internship

After multiple rounds of frantic summer internship selection process, my stars aligned with Arrelic and Bhubaneswar became my summer destination. I was provided accommodation in the lush green XIMB Campus and with its serenity and peace, it became my home away from home.

Creating Possibilities - Ashutosh Bhushan's Internship Experience At Lava International - IMT Ghaziabad

Why FMCD? - One of the questions that was part of the interview for a long but enriching experience of summer internship with “Lava International”. The answer - Marketing a product which has a high shelf value and cost, will be a bigger challenge and will invite greater customer scrutiny. After a GD and grilling interview, I along with five others was given the opportunity to work with Lava in the summer of 2017.

Purva Keshav's Sales Internship At Perfetti - The Eye Candy And Beyond! - IMT Ghaziabad

Interning at a FMCG company is a dream come true for every excited 1st year MBA in marketing. Perfetti was one of the coveted names at campus for this dream internship. It was definitely the eye candy but what was beyond was a mystery.  It's a grilling yet enriching experience was all we were told.

A North Indian In Chennai - Suhail Kutub's Internship Experience - XLRI Jamshedpur

“Weather in Chennai would feel like you are sitting in a sauna”, “Chennai! You will have three challenges to manage – weather, language and of course the internship”, “For a North Indian, Chennai is like a punishment posting. Make sure you don’t get yourself burned”. As soon as I declared among my family and friends that I will be going to Chennai for the internship, I was greeted with above such motivating statements and that too mostly from people who have never ever been to Chennai before.

Nitya's Internship Experience With FMCG Marketing At ITC - XLRI Jamshedpur

Summer Internships are the culmination of a lot of things, expectations from the corporate world, application of all the theory we have learnt during sleepless nights and a test of fit if the company and the individual form a good fit.

Perfecting Sales With Perfetti - Diptatej Mishra's Summer Internship Experience

ALWAYS INNOVATING WHAT CONFECTIONERY CAN DO. That was the tagline below their logo, Perfetti Van Melle’s. An internship with an FMCG major in a sales role is an experience of a lifetime. Things become more interesting and challenging when you’re sent to the market. You get to see how sales, the life force of any firm, happens on the ground. How thousands of salesmen across the country travel into remote areas every day even in the most unforgiving of summers with their order books and pitch the company’s products from shop to shop? How they push a particular product? How do they convince the shopkeeper to buy Perfetti’s products? How do they manage to do all this while ensuring that they do not get a heat stroke?