Why Aditya Birla Group is Big in My Life (IIM Kashipur)
Aditya Birla Group, one of the oldest conglomerates of our country. Such rich history and values it shared within Indian corporate world. When I talk about this group, first thing that came into my mind is Ultratech cement. One of growing cement brands with largest manufactures of grey cement. From the time when Indian economy opened up to various foreign brands and need for strong infrastructural growth is supported by this brand. I have seen big infrastructural projects, dams and public offices built from it. I have seen face of a city being completely changed via huge concrete buildings and projects. Another brand, Pantaloons retail. Though is served near slightly upper strata of middle class, quality and design of its product is always in among group. Such a huge retail clothing giant was once called ‘Mark and Spenser’ of India. It was Acquired from future group for strategic purposes, completed via leading it into more successful openings into various cities. Another brand that comes is Vodafone Idea limited, before when two brands ‘Vodafone’ and ‘Idea’ were competitors and ready for eat each other profits. That was time when Idea brand had built its name among Indian consumer class. Reliable and cost-effective services is something it is was hugely known for. From telecom to infrastructure, Aditya Birla Group has not only diversified its corporate brands, it has also developed that brands into one of the biggest serving and growing brand of Indian economy.
