ABG : Impact and Challenges - IMT Ghaziabad
I vividly remember the time when my mother used to pack food in aluminium foils for school, which were manufactured by Aditya Birla Group, which I wasn’t even aware of. In my life of 23 years, I have unknowingly used Aditya Birla Group brands multiple times. The first time I came to know about Aditya Birla Group was through the advertisements of Idea on television. The advertisements of Idea are still one of the most memorable. It was during my school farewell when I forced my parents to buy me Louis Philippe suit for my farewell, I realized the scale at which Aditya Birla Group is operating. My perception towards brands like Louis Philippe was that they were worn by business executives and having seen my father wearing shirts from Louis Philippe, I also wanted to wear that. Whether one realizes or not, every Indian has definitely used Aditya Birla Group products in some direct or indirect way. The Aditya Birla Group also indirectly impacts not only my life but thousands of others by taking measures to improve our society and country and making it a better place for all of us to live. Its Corporate Social Responsibility initiatives in healthcare, education, infrastructure and its endeavour in making model villages are indeed making our society better. The Group is also acting responsible towards its actions which will impact the future generations and has thus rightly taken Sustainability into account.
"ABG: Radiating and empowering our lives"-Ritisna Mall, XIMB
Life, in a nutshell, is the reflection of how and what we have achieved and how humble we are when it comes to expressing our triumphs. As a kid, belonging to a middle class family, I was asked always to dream bigger and never stop believing that anything is possible. So when it came to converting his dream house into reality, my father put in all his efforts into making it happen. He wanted me to witness the same and hence I accompanied him to the construction site almost every day. Although I had a vague idea about what stuff went into construction of houses, I did notice the name of the cement that was being used. Ultratech cement, that belonged to the Aditya Birla Group, then, became one of the reasons for the transformation my dad’s dream into reality.
You name it and ABG have it | Shruti Agarwal - IIM Nagpur
“You name it and ABG have it.”
How ABG impacted my life!! - IIM Nagpur
Founded in 1857 by Seth Shiv Narayan Birla, “Aditya Birla Group” the third-largest Indian private sector conglomerate, has touched the lives of millions. Its wide variety of products has been inevitably part of the lives of a large number of people. It deals in several product lines such as viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO, and IT services.
ABG IS FOR EVERYONE
"Bhaiya, Aditya Birla ka poster dikh raha hai, wahase right le lo" I said to the cab driver, who was so busy talking to his mate over the phone and forget all about how I was rushing him all the way to drive faster. He was all along convincing the other guy on the phone about how his new Vodafone sim card gives him a 2GB 4G data for enough days without any network problems.


