“Victory never happens in the comfort zone” is the line from Hrithik Roshan’s speech titled Defeat, Defeat. Such quotes are now routine, thanks to the very effective social media. But the concern now is, are these quotes effective?
As the tagline of Aditya Birla Group says, “Taking India to the World”, ABG did touch millions in the world. ABG has a huge impact on my life too. The company has so many products to offer that I feel I am all in all surrounded by ABG products. Be it my house made up of Ultra Tech cement , my bikes tyre filled with carbon black, my Peter England clothes, my Vodafone service etc etc. Be it any product, ABG has now become a part of my daily routine.
Financial solutions, soda-cans, cement, fashion, tyres, telecom, fertilizers – as unrelated as they may be at the first glance, a closer look throws light on the giant relationship between them.
2009 counts among one of those special years for me. Not because I became a pseudo-adult who had just graduated from High School and into college, No; but because I was given a new mobile by my father. It didn’t matter to me then which sim my phone had as long as its network didn’t falter - and trust me, it didn’t. However, I can’t help but wonder how nonchalantly Aditya Birla Group ventured into my life and gave it a new dimension from that moment on, its network standing strong for the best part of my teenage years as it allowed me to exploit its cheap plans to the fullest.
Aditya Birla group-What comes into your mind when you hear these three words? Probably Idea cellular limited and Ultratech cement are the kinds of brand which crosses through your mind. But let me tell you all that Aditya Birla Group is much more than that. I tell you what comes into my mind when I hear this Group’s name, it fills my mind with so many memories of my past in which somehow there are something which belong to this Business Group, like my trip to renukut where there is a huge hindalco plant, memory of my childhood during my house construction, and so much more which I cant mention in just one article. I was surprised when I got to know that most of the apparel brands, I like are owned by Aditya Birla Group only, like Peter England, Allen Solly and my all-time favorite Louis Philippe.
If you think about it, Peter England makes you do things that you normally wouldn’t do (e.g. wait hours in line for a drop, save for couple of months just to get a specific item,spend hours at a time to look for items that would give you the look you always wanted, etc.). I think that’s powerful because all the work necessary to design the products and market them in a way to create a meaningful story that people can connect to immediately is something that shouldn’t be overlooked.
I remember heading to school on a rainy day in Goa in my small black crocs and black umbrella in a perfectly ironed shirt and shorts with my elder brother dressed up the same, looking like a slightly larger version of myself. I remember sitting vacantly in the class waiting for the recess bell to ring so I can quickly grab my delicious Nutella sandwich wrapped in Hindalco Freshwrapp Aluminium Foil. There I am, heading to the common area to sit with my friends and dig into that delicious sweet sandwich only to realize that instead of oozy, chocolaty, brown Nutella, I see red between the slices of bread. “Oh! Ma gave bhaiya my sandwich!”, very conveniently forgetting that my brother would’ve had the same reaction and must be hungry waiting for his jam sandwich. We were both pretty adamant about it. Nutella for me, Jam for him. No questions asked. Luckily though, I always knew where to find him. So, I head down, cross the playground hurriedly with what I had left of the 20 minutes of recess to the senior block. You knew you were in the senior block when instead of pavers, you’d find yourself walking on cement powder which would stain your shoes and mark your tracks for the rest of the day. “There you are!”, I saw my brother waiting to exchange sandwiches beside the neatly stacked pile of yellow Ultratech Cement bags at the foyer of the unfinished building. We exchanged our sandwiches and knowing we had only a few minutes left, we had to rush back to our respective classes ultimately having to stay on an empty stomach due to our foolish stubbornness of Jam versus Nutella. Well, boys will be boys! On heading home, we’d rush to hug our mom and tell her about how our sandwiches got exchanged and that we were starving! Just then, the famous Nokia ringtone from Francisco Tarrega’s ‘Gran Vals’ would sound from my mother’s cell-phone indicating Dad has called to ask about us. This, simply, would not have been possible without the cellular technology provided by Idea Cellular. On hearing about our experience at school and tuition lined up for the rest of the afternoon, Dad would let Mom know that we’re going to head out for dinner tonight to give us something to look forward to! Delicious Kebabs and Tandoori Rotis and Naans satisfying our every craving! You might find that there is central theme of food in the background of this article. I happen to be a chef, and happened to work in the very same restaurant I visited so often as a young boy with my family. I am incredibly passionate about cooking and the food industry as a whole I have a special interest in Food Safety Compliance which, in the restaurant industry specifically has a lot to do with the safe storage of prepared food where again, we encounter the trusty Hindalco Freshwrapp range of products. It is not only important in storage but, really helps in many cooking techniques requiring conduction to cook the food product quickly and evenly.
