Aditya Birla group, one of the biggest Indian multinational conglomerates, has been penetrating into our lives for more than 10 decades now. What began as a jute manufacturing company has now made its presence into our lives through almost every other product/service we use in our daily lives. The industrial colonizer has an inevitable impact on our lifestyle.
I encountered my most significant challenge when I was working as an Engineer Customer Management. I had been in the company for only a month and in this infinitesimal time period only, one of our prime customers had a component failure in one of the drives supplied to them by our distributor. The machine needed to be repaired at the earliest as it was causing production loss in the tune of millions for the customer as assembly lines had abruptly stopped.
Aditya Birla Group is a brand whose product has been used by everyone across India at least once in his life team. From the day you come in this world, to the day you die there will be something related to ABG that will be around you. There is a high probability that the house, building, hospital, school or any such institution around you would have used an ABG product, it can be Ultratech cement or any non-ferrous material processed by it. If you are in a crowd you will see at least a few of them wearing a brand of AB Group, especially if you are in a metro city everyone would have more than once in his life wore a cloth by ABG. It can include Van Heusen, Pantaloons, Planet fashion, Peter England and many other such brands. So it will not be wrong to say that ABG has been in everyone’s house.
Aditya Birla Group is India’s third largest private sector conglomerate, ABG has so many products that I believe there is no person in India that has not encountered an ABG product.
Why ABG is big in my life?
Aditya Birla Group, the 162-year old, Indian conglomerate, whose mission is to deliver value to its customers, shareholders as well as its employees, has made a mark in the country by delivering products in almost all the spheres. Aditya Birla Group has left no stone unturned and has shown its prowess in agribusiness, cement, chemicals, e-commerce, finance, mining, retail, and telecommunication. It has moulded itself according to the contemporary lifestyles while standing up to what it believes in.
‘Why Aditya Birla Group is big in your life’
Life holds different opportunities and challenges for everyone. I, too, had or infact still have my fair share of challenges in front of me amongst the many opportunities. Like many of my peers, I aspired to become an engineer after finishing my senior secondary education. The challenges were many due to the fact that I had just relocated to New Delhi, an entirely new place to pursue coaching classes from one of the premier coaching institutes of India. The competition from some of the best minds from across the country spurred me on to stay focussed and concentrate on the goal. Though I couldn’t get into the prestigious IITs, I secured admission into one of the top private engineering colleges of the country.
