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Is This Lockdown Impacting Everyone On The Same Level?

Is This Lockdown Impacting Everyone On The Same Level?

This lockdown period is not the same for everyone. Ever wondered, what will happen if we don’t get any meal for a day or two? Every day, where we all think to try a new recipe or do something creative, there are still many families who don’t have anything to eat. Some of them don’t even have a ration card or any government-issued identity to avail any kind of help or support from the government. One of the major sections of these families is the tribal families of Raigad District, Maharashtra.

Shivangi Saxena
How Companies Like Microsoft, P&G And Deloitte Are Addressing The Issue Of Mental Well-Being Of Their Employees During Lock Down

How Companies Like Microsoft, P&G And Deloitte Are Addressing The Issue Of Mental Well-Being Of Their Employees During Lock Down

The outbreak of COVID-19 has directly impacted business. With a lockdown for a long duration, the HR department is facing both internal and external pressure in the way they deal with the employees. Moving employees to work from home posits several challenges. Many companies around the world fear that millennials working from home and not used to the phenomenon of social distancing might end up showing some psychological side-effects.

Ashi Jain
The Redemption Of An Engineering Failure

The Redemption Of An Engineering Failure

Most success stories in life concern top graduates, gold medalists, Dean's awardees and young adults who are well on the way to making it in "Forbes 30 under 30". Every university seeks testimonials from students who bagged the highest salary packages during on-campus placements. I am not one of them, and my story is different. My story is about the redemption of an engineering failure, a story about a student who got rejected in interviews, failed in exams and wondered whether his brain was non-existent.

Ashish Cherian
Tryst With  Booming Brands

Tryst With Booming Brands

Lately, I have been making mends with my bookshelf, creating compartments with my self made genres - The books which entertain me; the books which motivate; and the books which guide me to my goal. To my surprise, there was just one book resting in the third compartment- Booming Brands by Harsh Pamnani. Each time I sift through the pages of this book, it invigorates me with a thirst to find that key to success, which I couldn't find through 23 years of reading self-help books. All because simply it isn't a self-help one. It works best when you agree to disagree with it and write your own thoughts along, it makes you grow, it makes you step in entrepreneur shoes and before you realize the power of storytelling that can create a spark of ideas, you are down with a whole bunch of keys. You would be wondering, really does it work like that? The Secret(By Rhonda Bryne) has always been there and it doesn't work for real. But then how do few of these brands get through and others don't. Yes, there is a key; a key to a path walked by the most successful personalities of this era.

Srijit Saha
From Winning A Beauty Pageant To Being Hired By McKinsey - The Many Facets of This IIM A Grad's Life

From Winning A Beauty Pageant To Being Hired By McKinsey - The Many Facets of This IIM A Grad's Life

Meet Akanksha Choudhary, who rightfully stands as an example of someone who not only built a stellar career but also had the confidence to carry her passion in modelling. She is a top-notch model, the winner of Miss India Elite 2016 and has also represented India on a global platform. With a Bachelors in Economics, she held the fifth rank among her batch mates at Sri Ram College of Commerce (SRCC). A recent MBA graduate from the Indian Institute of Management, Ahmedabad she is currently working as a Consultant at McKinsey. Here's her journey!

Ashi Jain
How Can Marketers Create Business Impact During This Economy? - Part 3

How Can Marketers Create Business Impact During This Economy? - Part 3

This is Chapter 3 in a blog series. If you're new to the series, please read the first part and second part, before you proceed to read this. In our last article, we discussed the importance of focused and differentiated strategy and how to use them. We also discussed three marketing tactics that would give a firm an edge over the others. We will now delve deeper and try to understand and implement those tactics by some real-life examples.

RISHI KUMAR
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