Leadership Via Effective Communication In Times Of A Crisis
Leadership gets tested in times of crisis more than anything. Till last month, I was trying to keep a tab on the pandemic numbers with the fudgy internet connection. I use a 4G network of a firm that recently raised billions from various investors, yet the max my 4G could afford was a poor quality video streaming with buffers. As a matter of checking things and being a student, I kept checking tabs of various universities. Most top American universities had a COVID response page (check HBS, Wharton, MIT, Stanford, Kellogg, etc.). I could find only one-two Indian universities having such a page (ISB and there could be more, but I couldn't find them). Most such pages issue updates and guidelines at a reasonable frequency. Regular communication by leadership becomes essential in times of crisis, and these pages are demonstrative of that.







