My journey to XIMB began the day I decided to do MBA. After a rigorous attempt at juggling LR DI with Quant and verbal, Tricky PIs and many followed sleepless nights, I chose XIMB to be my Alma Mater. I chose to be a part of the 30-year-old legacy.
The first day when I stepped into this Campus, I was filled with excitement and nervousness at the same time. It was bustling with new and equally excited faces. The hustle bustle of a new beginning.
And since then, a lot of faces have become familiar, owing to the numerous ice-breaking sessions. The committees are student-driven and that forms the heart of XIMB. Be it providing a personal mentor to ensure, juniors feel at home to Committee sessions that gives us insights and builds a foundation for the corporate world. It hasn’t been a day we didn’t learn something new and the curriculum challenges you to come out of your shell and strive to be the best version of yourself. This makes XIMB unique and reaffirmed my decision to come here.
Situated at the heart of the Bhubaneswar City, XIMB has a lush green Campus surrounded by Pine trees and you will find squirrels and a Pet Cat hopping around the campus. Apart from top-notch academic infrastructure and renowned Faculty, the campus is equipped with a large playground, Basketball and Badminton courts, well-facilitated gym and Cafeteria. Again late night Café is our heart and soul, be it coffee breaks in the middle of an assignment or hunger pangs after a long day, this cafeteria ensures our starving, curious brain keeps churning. So, Even before I could realize it, this has become the part and parcel of life.
XIMB is famed for its Mammoth scaled events Like Xpressions and the teams or committees delegated for such events are extremely organized and disciplined to take care of minute details. Since day one, we have been inspired and encouraged to actively participate in these activities and there is an unstated motive behind every lecture or activity: To have hands-on experience on Time Management.
Which ABG company would I want to work for and why?
I would want to work for Aditya Birla Fashion and Retail Limited as Marketing Manager because through personal experience, I truly believe the quality and uniqueness the ABG brand bestows to the customers. Also, I have a keen interest in marketing & sales and have a creative flair. I believe, marketing a product is extremely essential in today’s competition and eccentricity.
ABG has a huge market share in this sector and it would be a great platform to learn, understand and get hands-on experience about the marketing trends, fluctuating consumer behaviour and how ABG product lines stand out as a brand and have created a niche for itself through unique advertising.