Aditya Birla is one the very few groups which has steadily grown bypassing all the challenges and obstacles in its way. It has left an imprint on almost everyone’s life by making its presence in telecom, cement, apparel, banking and many more sectors.
It has been my always been my companion and has impacted me in almost each and every sphere of life. I have been using Idea network from the time when I had first stepped out of my house 10 years ago. I remember the day when I was travelling with my family to Mount Abu and we had reached Guru Shikhar peak which is the highest peak in Aravalli range. All other mobile networks had failed there except Idea.
Nostalgia hits me whenever I remember the days when our first own house was built using Ultratech cement which is also one of the brands of Aditya Birla group. Right from the school days when my mother used to pack lunch for me till today when I go for trips where I have to carry packed food, I use Freshwrapp.
I admire the fact that it has embarked upon and targeted people from different segments with its brands such as Forever 21 and People which are best suited for teenage girls. I am one of the loyal customers of Forever 21 when it comes to bottom wears and I always prefer People for buying dresses. The first gift which I gifted my father with my first salary during pre MBA work experience was a Peter England shirt.
My first business formals which I had purchased before joining B-School was from Van Heusen, a brand of Aditya Birla group. Whenever I go for shopping to a mall, I never strike off visiting Pantaloons from my list as I feel that it is the best apparel retail brand which offers me a wide variety of products starting from accessories to dresses to shoes and that too at an affordable price.
In short I feel that Aditya Birla group has had a huge impact on almost each and every phase of my life starting from childhood till today and it will continue in future as well. One of the main reasons for proving to be such a consistent brand is its continuous evolution as per customer needs in liberalization phase.
