My internship story stresses on the work experience I have gathered as an Intern in the Marketing department of Reliance Games from April 1, 2019 until May 31st, 2019. In this story, I mainly have incorporated my experience at Reliance Games especially campaign management, research and development works etc. where I also have provided details of an analysis on the roles of Digital Marketing Communications over conventional marketing which is also a blend of my Reliance Games experience and research data. Reliance Games, a leading publisher and developer of mobile games is a division of Reliance Entertainment Group whose subsidiaries include entities like IM Global and Codemasters.
I have included a list of their products they are managing. Later, comes the campaigns that I had to manage where some creative done by Reliance Games’ Creative department under my department’s supervision. Then, I discussed about the project on the roles of digital media communications where different new findings came out. This report will serve good information for the marketers. Reliance Games has a good internship program. Company people have to work much for uplifting a brand.
This summer internship project is a holistic learning experience and explores several aspects of the new digital marketing environment, including topics such as digital marketing, search engine optimization (SEO), social media marketing and market research.
Majors KPIs revolves around User acquisition, User retention, increasing the reach and engagement within the users.
Things that i have realized after working with a gaming company are as follows:
We’ve come a long way since the days when everybody played Snake on their Nokia phone. It became hugely successful for the Finnish mobile maker, ending up on 350 million devices worldwide. Nowadays people download highly sophisticated games from the app stores, and although most are cheap to buy, often free, publishers make a considerable amount of revenue from in-app purchases. But just how big is the mobile gaming industry? We’ve collated a selection of recent mobile gaming statistics.
Mobile games still suffer some limitations compare to PC and console games. They tend to be smaller in scale and must work within the devices’ storage and memory limits. However, they are substantially more sophisticated than the games of the past, with better graphics and performance than many past consoles and even arcade machines.
Many developers have taken advantage of the fact that these games are mobile and used localization technology like GPS to make their games genuinely location-based. This means that games are possible on mobile games that would be impossible on a PC or a console tethered to a TV.
There was a slight check to the mobile gaming market late in 2018, mainly due to a slowdown in industry growth in China. This is due to a deliberate decision by the Chinese government to reduce the time Chinese youth spend playing games. Many of the mobile gaming industry statistics shown here, particularly the predictions, reflect this blip in the rise of mobile gaming.
India is standing on the threshold of an experience and entertainment economy. It is at the crossroads of an exciting phase that will shape its cultural and social framework forever.
I must show my gratitude to my supervisor of Reliance Games, Rahul Singh, Marketing Manager who willingly took my responsibility and gave me lot of time and shared his working experiences with me. His guidance showed me a way not only to understand the office culture but also how to deal with all the co-workers of the organization and meet the demands with great team-work.