On 20th November, the participating teams took part in the auction and locked horns to get hold of the limited number of stalls. The bids placed for each stall were higher than ever before, and the total bidding amount was 50% higher than the previous edition of the event. The Finale was set to be held on 25th November, and the stall owners left no stones unturned during the 5-day promotion period. The teams covered the campus with posters and stickers, released promotional videos, organized musical chairs & marathon and invited everyone for free food sampling to stay in the limelight.
The D-Day had arrived, and the event started off at 5:30 pm just outside the hostels in Quadrangle. Amidst the backdrop of a beautiful starry night and a warm bonfire, teams put up stalls decorated with lights and posters offering a scrumptious spread of delicacies and exciting games. There was a significant spike in the participation from various colleges across Shillong such as NIFT, NIT, St. Anthonys and St. Edmunds. There probably couldn’t be a better instance of the ‘effect of demand and supply on price’ playing out in the real world than what was observed during the event. The price for items fluctuated every few minutes to woo the customers and to beat the competition. The night of food, bonfire and music was as great a learning experience as it was fun. With a higher footfall and revenue that has been seen in the past, GodSellers 7.0 has clearly left its mark.
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About the Author:
Apoorv Gupta
Member, Marketing Club – Class of 2019, IIM Shillong
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