In a year when we are more digitally connected and dependent than ever before, did watching Netflix's Social Dilemma on your top-of-the-line smartphone make it feel ironic? Was the nervousness and the reality check while watching the feature almost palpable. It is as though discovering similarities between the current road you’re on to the one you recollect from a nightmare a few days ago. Yet, it is now that we are yearning the most for human connections, experiences of togetherness and instances of physical discovery. This is precisely why in the marketing world, it becomes even more important to create positive experiences for customers. 80% of customers say they are more likely to do business with a company if it offers a personalized experience, quotes an independent research by Epsilon.
“Tell me and I forget, teach me and I may remember, involve me and I learn”, said by Benjamin Franklin is said to be the cornerstone of creating brand experiences. When the Amazons and Walmarts of the world are ‘commoditizing’ things to sell goods at volume, are you ready to take them on by ‘customizing’ experiences to sell transformation? Are you ready to humanize the physical and the real world?
Specially curated for professionals who are far-sighted and ready to be one step ahead of the game, we bring to you, Certificate Program in Brand and Experiential Marketing by Prof. Rajesh Shrivastava. He is an ex-faculty at IIM-I and S. P. Jain School of Global Management, ex-JK Helene Curtis, ex-United Spirits (now Diageo India) and an IIM Bangalore and IIT Kanpur alumnus.
Register here before the Early Bird Offer ends at 11:59 PM, 15th Oct, 2020.
Why should you register? - More than 75% of millennials prefer to spend money on ‘experiences’, rather than ‘things’.
- 5 Live sessions of 90 mins each: Dialogue and doubt solving in real time with the faculty
- Personalized (1-on-1) feedback session at the end of the program
- Peer-to-peer and instructor-to-peer evaluation of the assignment
- Free access to Recorded Course: “Brand Management” on Konversations.com worth INR 4300/- before the workshop begins
- On-demand Video Lectures (13 Modules, 52 videos , 4 Hours Learning Content)
- Konversations Certification for “Brand Management”
- Free hard copy of ‘New Rules of Business’ worth INR 299/- (Immediately on enrollment)
- Certificate of Participation to all attendees for the program
- Online Graduation Ceremony
What are you waiting for? Register now and claim an Early Bird Offer discount!
Listen to what Prof. Rajesh Srivastava has to share about the program and get a sneak peek into it.
Program Schedule
Program Outline
