Congratulations to all the candidates who have successfully qualified for the most off-beat and unique exam, MICAT. With the interviews starting in less than a week, here are a few tips on the type of questions you need to prepare for, in order to ace the personal interview round. Take a look!
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MICA Specific Preparation For Personal Interview -
I will suggest preparing a word document for every probable question and answer. Prepare basic hygiene questions like,
- Tell me about yourself; Your story, Your journey to MICA
- What is your journey been like?
- Some questions related to the field of study which you undertook in your graduation or if you have work experience then some questions related to that
- Why do you want to join MICA?
- Why do you think it's unique, MICA's history, some notable alumni?
- If you are coming from a non-marketing background, then be prepared to answer questions like why you want to switch?
- Which role/industry do you want to pursue post completing the two-year course at MICA?
- Which is your favourite brand, and why?
- Which is your favourite brand campaign and why?
- How is your favourite brand performing in the market?
- COVID centric - What did the Brand do in 2020 to pivot themselves due to the pandemic?
- Which courses are offered exclusively at MICA?
There is no specific preparation for group exercise. Usually, a creative task is allocated to the group, such as designing a poster, creating a jingle, creating a newspaper cover page, etc. The panel observes mainly how you behave in the group and how you are as a person in the group. Do you lead the lead, encourage people to talk, or boss around with your idea.
Also Read: MICA Interview Experience | Sumedha Uppal, MICA '20
Snippets From My Interview
So in my interview, the panel did not grill me, and it was more like a conversation, wherein they were trying to understand me as a person. The panel asked me questions concerning why a profile switch because I am a Chartered Accountant and roles & the industry I want to work for after MICA. We had a conversation around my favourite brand and some underperforming brands and what can be done in terms of marketing strategy to improve the brand's performance. The panel asked me to state a CSR activity with a story factor to the entire move and its impact on the target audience. They asked about which courses, particularly subjects they offer, and some history about MICA.
That's it :)
It was a fun and relaxed conversation.
Pro tip: Do not beat around the bush if you don't have an answer. Just say that you are not aware and will delve into the topic later with a smile. The interviewer will be happy and content with this reply since there is usually a paucity of time and half baked answers don't resonate well with the panel.
Good luck, future MICAns
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