Congratulations to all the candidates who have successfully qualified for the most off-beat and unique exam, MICAT. With the interviews starting in less than a week, here are a few tips on the type of questions you need to prepare for, in order to ace the personal interview round. Take a look!
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MICA Specific Preparation For Personal Interview -
I will suggest preparing a word document for every probable question and answer. Prepare basic hygiene questions like,
- Tell me about yourself; Your story, Your journey to MICA
- What is your journey been like?
- Some questions related to the field of study which you undertook in your graduation or if you have work experience then some questions related to that
- Why do you want to join MICA?
- Why do you think it's unique, MICA's history, some notable alumni?
- If you are coming from a non-marketing background, then be prepared to answer questions like why you want to switch?
- Which role/industry do you want to pursue post completing the two-year course at MICA?
- Which is your favourite brand, and why?
- Which is your favourite brand campaign and why?
- How is your favourite brand performing in the market?
- COVID centric - What did the Brand do in 2020 to pivot themselves due to the pandemic?
- Which courses are offered exclusively at MICA?
There is no specific preparation for group exercise. Usually, a creative task is allocated to the group, such as designing a poster, creating a jingle, creating a newspaper cover page, etc. The panel observes mainly how you behave in the group and how you are as a person in the group. Do you lead the lead, encourage people to talk, or boss around with your idea.
Snippets From My Interview
So in my interview, the panel did not grill me, and it was more like a conversation, wherein they were trying to understand me as a person. The panel asked me questions concerning why a profile switch because I am a Chartered Accountant and roles & the industry I want to work for after MICA. We had a conversation around my favourite brand and some underperforming brands and what can be done in terms of marketing strategy to improve the brand's performance. The panel asked me to state a CSR activity with a story factor to the entire move and its impact on the target audience. They asked about which courses, particularly subjects they offer, and some history about MICA.
That's it :)
It was a fun and relaxed conversation.
Pro tip: Do not beat around the bush if you don't have an answer. Just say that you are not aware and will delve into the topic later with a smile. The interviewer will be happy and content with this reply since there is usually a paucity of time and half baked answers don't resonate well with the panel.
Good luck, future MICAns
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