Savings is the most thought about thing for a common man. When I received my first salary I brought gifts for all my family members and did away with pending parties of joining as government employee in a Maharatna company. The presence of my first salary in my bank account was ephemeral. It was only in my second salary that I realized I have some disposable income at the end of month. While I was pondering over what to do with that money I came across various opinions and suggestions. Savings is the linchpin of any financial planning be it long term or short term and it presumes even bigger role when it involves a common middle class boy who has just joined his first job. After going through all the investment options, I decided to invest in mutual funds. This was my first face off with biggest misnomer that everyone has regarding mutual funds, that all you need for investing in mutual funds is extra money. Nope. That is only half the truth. There is substantial amount of research that is required to decide among the plethora of options available out there. I did not have an iota of understanding how mutual fund functions, what is the meaning of various terminologies and what are the mutual funds that would fetch higher returns.
While I was confused by the nuances of complexity involved in mutual funds, I came across Aditya Birla's Mutual fund website. It was then that I was engrossed so thoroughly in gaining information about mutual fund and all that too from a website of a company. Well, it did clear some air regarding various doubts I had. But that was not enough, I had more questions after money was involved and I being a gujarati, was not going to invest so easily in anything that I don't have a proper knowledge. I contacted the consumer centre and explained them about my naivety in this field. The lady executive was very accommodating and cleared all my doubts one by one. What impressed me the most was the professionalism and business etiquette of Aditya Birla Group. At no point the mutual team persuaded me to buy their schemes or invest in other ancillary services of conglomerate. They had a very clear picture of what their purpose, roles and responsibilities were for a new ignorant customer like me. After going through their website and talking to executives on the phone I gained considerable knowledge regarding mutual funds - an ocean so much deep that is. The product portfolio of schemes is unique and tailored to meet the growing aspirations of Indian middleclass common man. They have a financial solution for every purpose, Their customer centric approach says volume about the ethos ingrained in Aditya Birla Group. There was no thinking twice for me, I was sure about investing in Aditya Birla MF. Not only did ABMF curated the portfolio according to my profile but they also provided explanation for doing so. This creates a sense of brand engagement and elicit brand loyalty. as much as I was excited about investing in ABMF,I was also assured about the decision I was making. They also educated me on how to initiate SIPs and issue bank mandate for automatic SIPs. The process for setting up SIPs was so smooth, That I never had double thought regarding my investment decision, though I researched equally about other mutual fund houses as well. Without any formal knowledge in finance I learnt what debt means, what equity means, what is growth option, what is dividend options etc. Doing SIPs without any middleman or without using any third party app in in itself was a big achievement for me. All thanks to customer friendly team of ABMF. Aditya Birla Groups fosters customer loyalty through going beyond what is expected out of the brand , that extra mile effort is what did the work for me. This is how Aditya Birla Group transformed one more life among hundreds of thousands others it does every day.
