The first thing that comes to my mind when I look at the Aditya Birla Group logo are the iconic brands: Van Heusen, Vodafone Idea. I will briefly talk about my interesting experiences with the brands.
Van Heusen -
For me, Van Heusen stands for class. It all started when I was out of school, and out of uniforms. Coming from a traditional Indian family, I was expected to attend wedding ceremonies of my close relatives and help out in the proceedings regularly. One particular wedding experience makes me remember Van Heusen distinctly.
I had just cleared IIT JEE, and had secured a seat in one of the coveted engineering institutes. Until that point, I was an unknown in my family. I was given mundane chores at home and wedding ceremonies, and nobody was really particular about how I was dressed up.
But since I cleared JEE, I had gained a status in my family circles. The day before that particular ceremony, my father took me to big bazaar and he started browsing the “Premium Brands” section. I remember my dad telling me : “This is Van Heusen, one of the brands which you will be wearing at ceremonies from now on. Go and pick your shirt”. I picked a classy black colored shirt with smooth texture. I looked at the price tag of 2000 INR, and was genuinely confused and yet a sense of pride filled inside me which I cannot really describe! Van Heusen has etched into my heart.
A Van Heusen shirt is my top pick for almost any occasion – be it for a ceremony, an interview or important meetings. Needless to say, I was wearing a Van Heusen shirt when I cleared the interview for securing a seat at MDI, Gurgaon. See the picture below with one of my Van Heusen classics.
Vodafone Idea -
I have been a Vodafone user since 2015 when I joined ZS Associates. I had subscribed to a corporate package which offered great value adding benefits such as free calls to colleagues, unlimited data. Since then I never had a thought about switching to a different network. Vodafone’s quality is high, coverage is fairly good and offers excellent packages. There were instances where I had to call to my friends and colleagues from top of a hill trek (Nandi Hills), and the signal quality was excellent.
I have great hopes for Vodafone after its’ merger with Idea. I strongly believe the merger will come up with more innovative ideas and retain the market share it deserves to capture. An idea can change your life!
I am Vishnu, a student of Management Development Institute pursuing PGP in International Management. Having worked in consulting and product management roles, a career in product/general management is best suited to bring out my strengths and experiences.
It would be my dream come true to work for a conglomerate with iconic brands such as Aditya Birla Group, and it would be my absolute pleasure to make a difference and ensure continued success of Aditya Birla Group.
The moments that shaped my career -
I was working on a project with an Indian Textiles client where we needed to forecast their brand sales for the next 3 years and build a complicated supply model in order to improve the clients' supply chain.
It was a high intensity project, a few senior resources had left the team and the clients were expecting a quality output and insights impatiently. Due to the unusual situation, I got the opportunity to drive the complete project right from planning, ideation to conceptualization, and project delivery. I knew this was my only chance to make a difference to my career.
I delivered with aplomb, and we delivered great value to our clients. I was awarded “Above and Beyond” award for going beyond my role as a Senior Analyst in the face of this challenging situation.
I hope to continue to grow, learn from my peers, professors and develop into a world class leader ready to make an impact in any organization.
I would like to end with the quote “If you believe you can or if you believe you can’t, you are probably right”.
